Social Gambling as a Source of Stable Income for Operators

The gambling segment covers more than just internet casinos and betting platforms. New products have appeared on the market that attract a broad audience and bring operators a steady income. These are social games in which participants enjoy the process without thinking about prizes.

The Rosloto company explains how entrepreneurs can make money on free entertainment through advertising and the implementation of paid options.

From this article, you will learn why F2P casinos are at the peak of popularity today and what content is in demand in this niche.

Specifics of Social Gambling

Such platforms or applications allow players to have fun without investing money. During the sessions, virtual in-game currency is utilised: digital coins, chips, bonus credits, and similar options.

If the funds run out, and the participant wants to continue the amusement process, they will have to buy additional tokens for real money. This type of entertainment has gained popularity thanks to messengers and social networks.

Among the resources are:

• Viber;
• Telegram;
• Facebook, etc.

The first such products appeared on the iGaming market in the mid-2010s, when niche applications began to spread actively. The trend remains relevant today. Studies show that almost 70% of visitors to wagering platforms use mobile devices.

Distinctions with Online Casinos

Social projects have several differences from traditional platforms:

1. Integration of virtual funds. On regular portals, punters need to top up their deposit with real money to place bets or spin the reels. F2P alternatives support virtual credits.
2. Legality of operation. Since no fiat currency is involved, operators can launch platforms without casino licensing and the coordination of the work with regulatory authorities. According to the UKGC, social products do not lead to ludomania and, therefore, do not require a permit.
3. Communication with like-minded people. One crucial aspect of such websites is users’ active interaction. The brands are focused on multiplayer entertainment, including tournaments with leaderboards, additional quests, and other mechanics that increase engagement.
4. Wide availability. Participants can place bets directly on platforms without having to go to other web resources or register. Official applications are also available in the App Store and Google Play. Additionally, such games are free from the restrictions inherent in traditional gambling.

Thanks to these advantages, F2P content continues to gain popularity. The format is highly convenient for users who cannot visit web casinos, for instance, due to religious beliefs or a ban on RMG activities in their country of residence.

Social iGaming Projects: Methods of Monetisation

Such businesses work on the pay-to-win principle: entertainment is free, but if players need additional options or spins, they can purchase these items for real money.

There are 3 primary sources of income from F2P gambling:

• extra positions for sale within apps — about 69% of total earnings;
• ads integrated in amusement content — 30%;
• paid subscriptions — 1%.

Let us consider 2 of these variants in more detail:

Offering In-Game Products

The main way to monetise traffic is to implement additional options, such as:

• bonus rounds;
• character skins;
• exclusive avatars;
• VIP statuses and other privileges;
• chips for participating in entertainment;
• boosters, weapons, and other tools for passing levels.

A free session usually lasts no more than 30 minutes or has a limited number of “lives”. As soon as the time runs out or the allotted attempts are spent, the gambler is offered to take a break or deposit real money to continue.

Integrating Advertisements

It is the second most profitable method of monetisation, which involves punters watching commercials in exchange for specific bonuses, extra rounds, or a character’s “lives” and other attributes. Thanks to this factor, the ads do not irritate, but benefit both clients and owners of the gambling project.

Reasons for the Popularity of Social Casinos

The main genres of freemium content on the modern market include:

• slots;
• quests;
• arcades;
• adventures;
• object construction;
• poker and other card games.

Solutions focused on multiplayer tournaments are in particular demand. Nevertheless, many prefer the one-on-one format, such as amusement sessions against a dealer. These people appreciate the spirit of competition and active communication in chats. They strive to win contests to receive additional bonuses and advance to higher levels.

About 50% of users eventually begin to make in-game purchases. Positive experiences and established trust in the platform encourage them to do this. An additional motivation is the desire to take a leading position in the tournament tables, which is difficult to achieve without investment.

Let us take a closer look at why gamblers choose social casinos for everyday entertainment:

Constant Dynamics

F2P content attracts the audience with interesting plots, a large number of levels, and a diversity of characters. Depending on the scenario, users can customise personages’ appearances, change locations, open new functions, etc.

Punters appreciate a variety of mechanics. The most popular ones are:

• progressive jackpots;
• interactive tournament tables;
• competitions between gambling communities;
• cumulative bonuses that can be exchanged for valuable rewards;
• regular seasonal updates (for instance, a new design dedicated to the time of year);
• in-game events, activated under certain conditions (tournaments on holidays and special dates).

Valuable Prizes

The RTP rate in standard online casino slots is usually 75–90%, while in social entertainment, it reaches 75–125%. An increased return-to-player indicator allows participants to pass levels faster, creating a feeling of ease in achieving the result.

Flexible Loyalty Program

For active punters, various rewards are provided:

• daily bonuses;
• gifts for invited friends;
• prizes for achievements, etc.

Users engage in tournaments, compete, and earn points for quickly completing levels. F2P content also provides unique albums or chests, where gamers collect various items received during the passage of rounds. This function is quite popular, as it allows casino enthusiasts to track progress and motivates them to achieve new goals.

The Main Things About Social Gambling

Free entertainment is a modern business trend which continues to grow in popularity.

Among the main specifics of the vertical, it is worth highlighting the following:

• No bets on real money. F2P casinos do not require licensing and are available in almost any country.
• In-game purchases. Operators monetise products through the sale of skins, access to extra rounds, and other paid features. Another source of income is integrated ads.
• Wide selection of content. Users can enjoy cards, arcades, bingo, quests, etc. The most popular are slots, which account for over 50% of the operators’ revenue.

Rosloto offers the development of profitable gambling platforms. Feel free to contact our specialists, who can help you create and launch a project that meets the latest industry trends and audience preferences.

You can also order game integration, casino marketing services, and the installation of reliable security tools. We know how to enter the international market and will assist you in obtaining a licence in a reputable jurisdiction.