CPA Scheme for Online Casino Promotion

The success of gambling projects depends on many components: website design, functionality, availability of various products, etc. However, no one will know about the establishment’s advantages if its owner does not make an effort to promote it.

Experts name affiliate programs among the most effective methods of attracting customers. They help significantly expand the audience of casino platforms.

Specialists from the Rosloto company provide services for setting up affiliate programs. The brand takes an individual approach to each client. Experienced professionals know how to increase the level of customer acquisition and retention.

Basic Information about the CPA Model

The popularity of affiliate programs is explained by their simplicity, clearness, and high efficiency.

The essence of the Cost Per Action scheme: a partner attracts users to the entertainment site and receives a reward after this person performs a certain task.

The most popular actions include:

• registration on the iGaming portal;
• filling out a special form;
• subscription to the newsletter;
• deposition of funds for the first time;
• launch of a specific entertainment, etc.

The specific activity directly depends on the digital platform’s orientation. For example, some businesses need to ensure that clients watch a video or provide their contacts. For the gambling vertical, registration and account replenishment are the most essential steps.

The work under affiliate programs is carried out in accordance with the agreement, which specifies all the features of cooperation. They are negotiated individually.

The CPA model significantly helps in promoting gambling brands. However, it is necessary to choose a responsible partner who will drive the target audience, which will have a positive effect on the level of attracting and increasing traffic.

Features of Collaboration of Casinos and Affiliates

The promotion scheme implies close contact and constant interaction between operators and the owners of advertising sites. Betting projects need a constant influx of new customers and webmasters are looking for a stable income.

Managers of entertainment firms constantly monitor and analyse the market to find partner resources with a relevant audience.

Such digital resources publish information about the casino niche, news, and reviews. After concluding an agreement with an iGaming startup, it places the following advertising materials:

• links in articles;
• banners;
• videos, etc.

It is important that they are clickable, that is, after pointing the cursor at the material, the user is immediately transferred to the entertainment portal. If the person performs the target action, the webmaster will receive a reward.

Usually, cooperation involves the following stages:

1. Coordination and approval of the terms. The contract specifies the target actions and the amount of payments to the partner.
2. The affiliate redirects the audience to the casino platform.
3. A reward is transferred for each visitor who performs the necessary action.
4. Changes and additions to the agreement can always be made.

Operators are recommended to work with:

• bloggers who have a large audience;
• information portals that publish daily news and market reviews;
• forums where the iGaming vertical is discussed;
• professional PPC managers.

These are the recommended areas of cooperation. However, businessmen should not limit themselves to them. The most important requirement for a partner is to reach a wide audience. This will ensure a constant flow of visitors interested in the placement of bets.

Analytics is a must. The corresponding software is used to search for traffic sources, examine them, and form effective strategies for attracting clients and promoting online casinos.

Advantages of CPA Models: 5 Reasons to Work with Affiliates

The scheme has proven its effectiveness. A competent strategy allows entrepreneurs to achieve a stable influx of customers. The tool has several benefits:

A Large Number of Channels

Qualified partners use various traffic sources. They interact with bettors through:

• contextual and targeted advertising;
• social networks;
• email newsletters;
• video;
• pop-up, etc.

A specific channel is selected depending on the characteristics of the audience and its preferences.

Accurate Analysis

Research is the cornerstone of the affiliate program. Webmasters use special software that helps them determine the interests of potential gamblers.

The collected information is necessary to create personalised messages (for example, if we are talking about email newsletters), which increase engagement indicators and motivate users to follow the link.

Honesty of Payments

Additional analysis tools are also implemented by online casino owners. The systems track traffic sources and target actions to generate reports on settlements with affiliates.

Accurate data is necessary for paying rewards for a certain result specified in the cooperation agreement.

Partners also see how many clients they have sent to the gambling platform and what they have earned. This motivates them to more actively promote the entertainment brand, which leads to increased attendance.

Guaranteed Efficiency

Collaboration between operators and affiliate resources is beneficial for both parties. Everyone gets what they need: entrepreneurs have an audience interested in their services, and a webmaster generates decent revenue.

Payments for Results

The main advantage of partner programs for casino owners is that they transfer funds only for real user actions. If a person never performs the necessary task, the digital portal loses nothing.

Setting up Affiliate Programs

The model’s effectiveness directly depends on the correctness of the initial data.

First of all, it is worth determining the target behaviour:

• new platforms should build their audience, so the registration process is essential for them—the partner will receive a reward for this activity;
• companies that have been working for some time need high-quality traffic, so affiliates will get a commission for each deposit.

When discussing cooperation terms, it is necessary to specify the following information:

• the pay rate for a target action of the attracted player;
• what regions to focus on;
• a list of channels for interacting with a potential audience;
• visual elements, words, and key phrases that cannot be used when working with customers.

Quite often, gamblers independently visit portals that offer entertainment content. They are looking for data on new slots, innovative products, promotions, and incentives. Useful articles attract clients, and active links or other advertising materials placed in the text encourage them to visit an online casino.

Calculating Potential Profits

When creating an affiliate program, special attention should be paid to such aspects as:

• user database;
• customer lifetime value;
• categories of players (high rollers, bonus hunters, regular bettors, and casual visitors).

Marketing activities will help to significantly expand the potential audience of gambling brands. Offers are developed for specific groups of users.

It is also important to immediately calculate how much entrepreneurs can spend on the attraction of one user.

Let us consider regular players who come to entertainment sites for fun, not to win:

• an average client spends $220 per year;
• estimated loyalty period is 3 years;
• tax deductions—20%;
• software and maintenance fees—55%.

Approximate calculations are the following:

• amount for year per user—$220;
• GGR (gross gaming revenue)—$176 (minus 20% tax);
• net profit—$79 (minus 55% on software);
• customer lifetime value—$237 (profit for 3 years).

We can conclude that the total sum of money that an operator can spend on attracting one client is $237 in 36 months. However, with such financial infusions, a business breaks even.

Other Affiliate Schemes

In addition to the CPA model, more types of payment for the webmaster’s services are made in the casino segment.

One of them is Revenue Share. The partner receives a share of the profit that the attracted user brought to the entertainment site. In this case, the funds are not transferred immediately. Settlements are performed from the net gaming profit (NGR).

Therefore, taxes, bonuses, and other expenses must first be subtracted from the acquisition cost of one customer.

The main reason why project owners choose this cooperation method is that it provides a quality result.

If the CPA model, which is familiar to many, focuses on the volume of traffic, then Revenue Share focuses on its grade. This approach motivates affiliates to find users who are actually ready to spend money in an online casino. A hybrid version that combines the features of both options is also popular.

The Main Things about Cost Per Action Scheme in Gambling

The success and profitability of entertainment portals directly depend on the results of promotion. One of the most effective methods is affiliate marketing, which helps to create a constant influx of new clients interested in placing bets.

A balanced approach and careful selection of partners guarantee the attraction of a solvent audience to casino platforms.

Key features of the CPA model:

• Payment is made only for those customers who have completed the target action. This can be registration, account replenishment, launch of slots, etc. No reward is provided for random visitors.
• Numerous sources of traffic. It is possible to attract people from forums, blogs, or information sites.
• Transparency of settlements. The corresponding digital tools control the results. The software tracks traffic volumes and user target actions. Operators and their partners receive all the necessary statistics and can detect financial flows.

The Rosloto studio constantly monitors the gambling industry and relevant methods of promoting entertainment portals. We know how to make your online casino successful and ensure its popularity in different jurisdictions.