Creation of a Turnkey Casino Business: Nuances of the Implementation of a Successful Startup

All people who have been a part of the online gambling field sooner or later think about launching their own casino. A casino startup is a great opportunity to get a stable source of passive income with high payback indicators.

What is the creation of an online casino, why this industry is considered the most economically profitable market niche, what nuances a beginning entrepreneur should know, how to start your own casino — all this and much more can be found in this article prepared by Rosloto specialists.

Development of a Business Strategy for the Platform

The first thing that an operator must do to open its online casino is to draw up detailed instructions and a list of step-by-step actions for the project implementation.

Creation of an online casino is made on the basis of the following algorithm:

1. Development of a business plan (collection of information on the current market situation, analysis of competitive offers, consideration of financial issues, and primary calculation of the payback of the project).
2. The legalisation of the gambling service (selection of the optimal jurisdiction, collection and preparation of documentation, preparation of financial and tax data, etc.).
3. Development of a gambling platform (purchase or creation of the unique software, selection and integration of the game content, and visual design of the interface of a gaming site).
4. Casino website (creation of a visually attractive interface, fill-in of the website, development of the navigation, and so on).
5. Promotional marketing (development and implementation of an advertising strategy, budget calculation, and selection of the optimal set of tools to maximize the reach).
6. Integration of payment operators (traditional banking services, electronic systems, and cryptocurrency wallets).
7. Launch of technical support and a customer feedback centre.

The Organisation of a Gambling Business: What do Operators Need to Know

The gambling industry is one of the most profitable business sectors, as evidenced by the following facts and figures:

• The online industry demonstrates the annual grow by 7.9%.
• By the end of 2020, the turnover of the gambling market will exceed 60 billion dollars.
• The gambling industry is officially permitted in 85 countries of the world.
• Constant implementation of innovative technologies. An interesting fact is that back in 2015, Microgaming introduced to the world community a gambling project adapted for smartwatches. Today, smartwatches have every chance to unseat smartphones and other mobile gadgets from their leading positions. According to experts, by 2020, the turnover of the industry of smart devices will reach 32.9 billion dollars.
• The development of new gambling markets (Asia — an increase of 7.3%, Australia — 7.7%, Europe — the largest gambling location in the world with 54% of gamblers).

A Step-by-Step Guide for the Project Launch From Scratch

Creating an online casino takes several stages:

Stage 1: a Business Plan for the Future Startup

A well-thought-out business strategy is, in fact, a step-by-step instruction that allows you to see and evaluate the project feasibility, interest potential investors, create an online casino outline, and timely notice the possible “financial holes”.

A good business plan should maximally cover the following aspects:

• the size of expenses for the development/purchase of software;
• the cost of the game content;
• the estimated budget for project licensing;
• the size of monthly expenses (salaries of the staff, hosting services, advertising, commission payments to financial operators, etc.);
• the size of the reserve fund to ensure force majeure expenses.

Stage 2: Purchase of a License

A license is a mandatory attribute of a gambling business that provides operators with the following guarantees and advantages:

• increase in the level of trust of potential customers;
• significant expansion of sales markets;
• the ability to interact with trusted banking institutions;
• a large selection of affiliate networks;
• chances to interest potential investors;
• the ability to conduct business on a legal basis;
• access to products and services of the world’s leading gambling providers.

It is worth noting that the acquisition of a license on your own can cost a large amount of money (from 10 thousand dollars) and take a lot of time. As a rule, collecting and submission of documents take from 2 to 6 months.

Stage 3: Website and Software

It is impossible to develop an online casino without the appropriate technical support and software. The gambling software is a key element, on the quality and functionality of which both the performance of the gaming site and the traffic indicators of the gambling establishment depend.

A high-quality gambling platform must match the following criteria:

• convenient navigation;
• high-quality visual design;
• regular updates of the system;
• high level of speed of internal services;
• a wide range of the game content with the ability to integrate new solutions;
• practical and safe financial services;
• prompt technical support;
• a large selection of administrative tools (analytical services, security systems, the tracking service of the activity of users, etc.).

Stage 4: Launch and Promotion

The creation of an online casino is completed, and it is time to channel all our passion for the complex advertising of the website. Gambling marketing is different from the promotion systems of other Internet projects. In addition to traditional tools (SEO optimisation, CRM systems, advertising banners, etc.), the attention should also be paid to affiliate programs and bonuses.

The essence of affiliate programs is that casino operators place a link or advertising on the partner’s website in order to attract a new audience. As a result, the gambling establishment has a steady increase in traffic, and the owner of the advertising platform has an additional profit from each new active visitor to a casino.

If we are talking about bonus marketing, it will be worth highlighting the following features:

1. A welcome bonus (the reward for registration, cash reward or free spins for the replenishment of an account).
2. Regular offers (cashback, rewards for active participation in certain games, etc.).
3. Tournaments.
4. Seasonal special offers (bonuses and payments, dedicated to special dates and events).
5. Services for VIP clients (closed tables with big bets, exclusive avatars, special calculation programs, etc.).

An Alternative to Starting From Scratch: a Turnkey Online Casino

The decision to buy a ready-made business from an intermediary is an opportunity to enter the gambling market with minimal time expenditures and comprehensive support of skilled professional.

Creation of a Turnkey Online Casino With Rosloto

How to create an online casino business without any experience? The development of a turnkey online casino business is a profitable and practical form of cooperation, which gives operators the following advantages:

• Saving of time. If the launch from scratch takes from 6 months to several years, the launch of a personal project with the help of an intermediary will take no more than 2 months.
• Cost-effectiveness. The creation of a turnkey casino business will cost several times cheaper than the development of an exclusive project on your own.
• Legal work. All issues of casino licensing are resolved by our specialists, and you get the opportunity to enter the world market and work legally.
• High-quality technical support. Our team of specialists deals with all nuances of the adjustment of internal services and the main processes, as well as with support for the efficiency of the project.
• Legal support. The assortment includes the best affiliate programs and a large selection of sublicenses of foreign jurisdictions. We guarantee prompt resolution of any controversial issues.

Conclusion

It is really difficult to create online slot machines. This is a many-sided process that requires a bundle of knowledge in a wide variety of fields.

So, how to create an online casino without the necessary experience? Cooperation with Rosloto is the best online casino business opportunity with an ability to launch the project and avoid possible pitfalls.

We will not only deal with the technical part of the work. Our team is ready to start working at any stage — from the development of an online casino business plan to the promotion and complete modernisation of the existing gaming sites. With us, you will receive a high profit with minimal efforts.

We can create for you a perfect source of income that can compete with major premium-class international projects. If you order from us a turnkey casino business, we will guarantee a return on investment in a matter of 6 months.

To become a part of the Rosloto family and open an online casino, contact us right now.

Author: Clara Hazel

iGaming business expert