Affiliate Promotion of Digital Casino Projects

The profitability of gaming platforms depends on the level of traffic, and the modern entertainment industry offers various tools that help attract the audience. Partner programs that attract users interested in placing bets are considered effective means of promotion.

Operators pay affiliates for their services only for specific results. All processes — from performance testing to reporting and remuneration — are performed by an automated system.

Experts from the Rosloto company will tell you about the benefits of affiliate marketing and popular partner services. Qualified specialists can help organise an advertising campaign and customise the necessary software.

The studio offers proven and effective solutions for the development of entertainment projects.

Basic Information about This Kind of Promotion

It is recognised as one of the most practical methods. Casino owners assign working with the target audience to partners. Webmasters use creative approaches, helping to increase the customer base. Influencers (bloggers who shape the opinions of their subscribers) also work in this niche.

Special attention should be paid to traffic arbitration specialists. They create thematic digital portals and publish the latest news in the iGaming sector and slot machine reviews. Affiliate links to specific establishments are placed in these texts.

Users interested in betting follow them, operators gain traffic, and partners receive a reward for players they bring.

Channels in such messengers as, for example, Telegram, have become especially popular recently. Having created a group, the administrator fills it with thematic content and later adds links to online casinos.

There are 2 main types of platforms for affiliate promotion:

1. Websites with video content. As a rule, these are streaming services where the gameplay is shown in real-time (some experts talk about its features and strategies). A link to the online casino is published in the broadcast description. Among such portals, we can name TikTok, Wave.video, YouTube Live, Twitch, and others.
2. Digital resources for attracting organic traffic. Their owners create text materials optimised for search engines. They are devoted to the subject of gambling and include partner links, as well as clickable banners.

The choice of a specific platform depends on the engagement strategy and the goals of entrepreneurs. Affiliate campaigns are aimed primarily at forming an active community interested in placing bids. It has become the main casino’s audience.

Popular Marketing Tools

Partner systems offer many advanced services. Operators do not need to waste efforts on control, and the time to create a successful scheme is significantly reduced.

A high-quality solution includes:

1. Analytic tools. They show the number of clicks, visitors who performed the target action, the average size of deposits, and other data. Additional filters help track new audiences by such parameters as region, time zone, gender, age, etc.
2. Study of registered players. It is necessary to track the characteristics of those users who followed affiliate links and became clients of the online casino. The system collects information about activity, duration of sessions, contributions, payouts, and profits.
3. Related analytics. This is data on referral metrics, marketing tasks, daily income, and much more.

Up-to-date and highly accurate details are crucial for owners of gambling establishments. The collected information allows operators to track the effectiveness of affiliate programs and, if necessary, make changes to them.

Methods of Remuneration

Partners receive cash payments to attract clients to digital casinos. Let us consider the most common types of compensation in the entertainment industry:

Post-Paid Service

The webmaster earns money only after the player they brought makes a deposit. This approach is equally beneficial to entrepreneurs and affiliates: a constant flow of customers ensures audience growth and stable income for both parties.

Percentage of Profits

In this case, a partner receives part of the revenue of an iGaming site from a registered user. The amount of remuneration is determined upon the conclusion of the contract and can vary from 20% to 45%.

Usually, this is not a one-time payment — affiliates get compensation throughout the consumer’s life cycle on the virtual platform.

Hybrid Method

In this case, partners receive a one-time reward for each attracted user, as well as a long-term percentage of the profits.

To build an effective network and reliable collaboration, it is recommended to use a flexible approach that will provide benefits to all participants of the agreement.

The Importance of Administrative Software

To control and monitor business processes or manage marketing activities, it is recommended to use specialised program components.

With the help of digital tools, casino owners can track the performance of cooperation with affiliates and pay rewards depending on the actual viability of campaigns.

Software for managing partner systems should solve the following tasks:

1. Cost-effectiveness. Implementation of such solutions usually involves performing repetitive tasks. Program components help automate them and check the results. Thanks to this, operators can free up time for other purposes.
2. Monitoring of compliance with the terms. There are tools that check whether the affiliate program meets the established requirements. Additional reporting is automatically generated, which is necessary to control the use of funds and adherence to the law.
3. Rational decision-making. Analytical studies help entrepreneurs take the right actions.

Effective solutions allow online casino owners to study the behaviour of attracted clients in more detail and evaluate the effectiveness of the affiliate program, as well as the partner’s work.

Important characteristics of the software are reliability, resistance to hacking, and compliance with safety standards. The use of secure services guarantees that personal details provided by gamblers and financial data of an entertainment brand will remain confidential.

Do not forget about multilingualism and support for different currencies. This is especially important for companies that plan to enter the international market and scale their business. The ability to choose monetary units and language simplifies collaboration with partners and interaction with customers.

Best Software

The modern casino industry offers many services of this kind. Rosloto specialists have identified 3 systems with the most unique functions and an intuitive interface: Income Access, NetRefer, and Affilka. They are maximally adapted to the needs of modern operators.

Let us consider each of the products in detail:

NetRefer

The brand headquartered in Malta was founded in 2005. Over 2 decades, the firm has significantly expanded the application field of its developments. Today, the supplier offers software for managing affiliate programs.

The main feature of the solution is many customisation options and the availability of tools for integrated reporting. NetRefer works in various niches but pays special attention to the iGaming vertical.

Distinctive features of the provider’s program components:

1. Flexible settings. The software is highly adaptable when creating programs, communicating with partners, and integrating third-party tools.
2. Intuitive interface. The service has a simple but functional design. Beginners need a short time to master the navigation.
3. Detailed reporting. The brand’s system allows for in-depth analysis of cooperation with affiliates and the effectiveness of marketing campaigns. The collected reports help to make timely changes to the chosen strategy.

The vendor plans to improve API compatibility but for now, the software uses SFTP (Secure File Transfer Protocol). The information is updated several times a day. However, the service does not support real-time data processing.

It is worth noting that NetRefer does not have built-in fraud protection mechanisms: entrepreneurs will have to integrate additional security tools.

The manufacturer’s program components support personalised settings and are compatible with various third-party platforms. Nevertheless, the integration may require more safety solutions and connection via SFTP, which complicates the implementation process.

Income Access

The brand has existed since 2002 and is a subsidiary of Paysafe Group. The developer’s products are characterised by high efficiency and detailed reporting.

Key features of the software:

1. Simple interface. The system is easily configured, providing convenient access to all functions.
2. Wide range of tools. The solution provides many useful services for affiliates.
3. Control of all advertising channels. The product tracks the client’s actions via social networks, email newsletters, and thematic sites.
4. Simplified content distribution. A specialised platform makes it easy to share materials.

Income Access uses modern file transfer protocols for reliable protection against hacking and theft.

The developer offers regular information updates. However, the system processes provided details with a slight delay, which can be a problem if real-time analysis is required.

Third-party software solutions are used to maintain the proper level of security, but their reliability is inferior to that of built-in security services.

Program components are easy to connect, but dependence on SFTP can complicate data management. It is essential to make sure that the product is compatible with an online casino resource in advance.

Affilka

The software was released in 2018. Despite a relatively short time in the market, it has become popular due to the ease of integration and comprehensive tools for iGaming projects.

The solution has the following characteristics:

1. Effective interaction with partners. The system has everything necessary for attracting affiliates and introducing exclusive promotion strategies.
2. Deep analytics. The most important thing is that it can be done almost in real time.
3. Built-in payment options. The software supports settlements in both fiat money and digital assets. This facilitates transactions and eliminates the need to use external financial services.
4. Opportunities for international growth. The product is multilingual and multicurrency, which makes it an ideal choice for operators focused on the global market.

Affilka supports API integration, simplifying the process of connecting to third-party systems.

Reports can be exported in various formats:

• CSV/XLSX;
• XML;
• JSON, and others.

The information is updated 4 times per hour, providing entrepreneurs with relevant data for prompt decision-making.

Interaction with leading cybersecurity experts significantly increases the level of service protection.

How to Choose Software for Affiliate Campaigns

Efficient administrative program components from a leading developer are the key to a successful promotion. Such solutions must be reliable and meet the main goals and requirements of casino owners as accurately as possible.

When selecting software, operators should pay attention to several factors:

1. Ease of integration. A good system is easily connected to digital portals and payment options. This guarantees the receipt of correct data for subsequent analysis.
2. Availability of control and reporting tools. They help track clicks, impressions, and user actions. They also provide detailed information on conversion. This data is important for tracking the results of collaborations with affiliates.
3. The ability to create advertising campaigns. Businessmen can independently make motivation programs for their partners.
4. Clear interface and design. The software should be easy to manage. A convenient administrative service significantly increases performance indicators.
5. Multilingualism and support for several currencies. They open up additional opportunities for scaling entertainment projects and attracting audiences from different countries.
6. Reliable security systems. Modern tools ensure the safety of personal data and funds.
7. Multichannel modules. They make it possible to successfully track customer activity and the efficiency of SEO optimisation.

The affiliate system should scale along with the business. This will help entrepreneurs enter new markets and invite users from all over the world. Correctly selected program components for managing affiliate campaigns are guaranteed to increase the profitability of online casinos.

Stages of Software Configuration

The solution’s quality directly depends on compliance with the algorithm for its connection.

The procedure includes the following steps:

1. Integration planning. Operators must draw up a detailed strategy that specifies deadlines, obligations, and individual wishes. This will optimise the process and minimise the risks of unforeseen situations.
2. Data transfer. Correct transfer of all important data and performance indicators to the new service is critical for further work. It is recommended to check all information before launch.
3. Staff training. Entrepreneurs need to familiarise their employees with the system. This will reduce the likelihood of errors and inaccuracies.
4. Customisation of the service. Tools, functional modules, and add-ons must fully comply with business requirements. There is no need to focus on general standards — it is possible to achieve maximum efficiency only with a personalised approach.
5. Compatibility check. Casino owners should make sure that the integrated software interacts correctly with already connected systems, including settlement methods.
6. Mandatory testing. Before launch, it is necessary to check the correctness of the settings and the availability of all features.
7. Progressive deployment. Entrepreneurs are recommended to connect affiliate programs in stages to carefully monitor the process.

Following this algorithm will allow operators to ensure reliable integration of software and its smooth functioning.

The Main Things About Partner Programs

A well-designed advertising campaign helps to expand the audience coverage, which has a positive effect on the profitability of a gaming site.

Key aspects that should be taken into account:

• Having a specialised system contributes to the accuracy of data processing and increases the effectiveness of marketing activities.
• Such tools as a comprehensive monitoring system, flexible management, accurate analytics, and detailed reporting will help entrepreneurs achieve success.
• Income Access offers software with the widest possible information coverage and powerful data analysis tools but requires the connection of third-party financial services.
• NetRefer is valued for its simple step-by-step setup and detailed reporting. However, the service uses SFTP and provides for the integration of additional security solutions.
• Affilka stands out for actualisation almost in real-time. The product has payment instruments built into it, and the intuitive interface is suitable even for beginners who have no experience working with such systems.

Rosloto specialists will help you choose high-quality software that will increase engagement metrics. For more information, please contact our managers.