Collecting User Data: Benefits of CRM Systems and Casino Loyalty Programs

Collecting details about visitors is vital for effective casino marketing campaigns. Bonus programs help gather this data, while loyalty systems remunerate specific actions with extra points, motivating users to provide relevant information about themselves.

Rosloto describes the nuances of effectively utilising CRM tools and rewarding initiatives. These options can significantly increase gaming businesses’ income.

Boosting Loyalty for Different Groups of Gamblers

The core pillar for implementing a system of incentives is the most precise formulation of the conditions. Online casino owners need to understand what exactly motivates customers to join rewarding programs.

Up to 50% of a project’s users are engaged in its bonus campaign on average. Low figures indicate that the operator was unable to meet the needs of their audience. The optimal figure is 75%. Such parameters can only be achieved with the correct distribution of extra points, which are awarded to players depending on their profile category.

Marketers regularly check the level of attraction in loyalty programs’ user groups:

1. Casual participants. These people do not need additional incentives, since they rarely visit the platform and simply do not have time to accumulate prizes.
2. High rollers. Fans of games with big bets are usually wealthy, so this audience segment is almost never interested in gaining bonus tokens.
3. Regular customers. The category also includes clients gambling on mobile devices. They spend a lot of time on portals at every opportunity.

RMG administrators must consider the needs of all users, regardless of their group.

Let us consider how to interest punters of each class:

Casual Participants

Here are some simple calculations:

• Imagine that the casino enthusiast plays for an average of 1 hour, and every minute, they spin the reels 6 times with a constant bet of $1.
• During this time, the client will spend $360. The slot’s return level is 96%. Thus, the business will earn $14.4.
• Typically, deductions to the bonus program are 5%, which means the gamer will obtain 72 cents.

Due to the small rewards, such a loyalty campaign is unlikely to interest the audience, so other tools are necessary.

Casual gamblers will be interested in promo credits for the next visit or free spins. Guests of land-based establishments can be motivated by unusual cocktails, a bottle of champagne, or other gifts. The casino owner needs to offer bonus rewards that meet the actual preferences of the category.

High Rollers

In most cases, these people are not interested in accumulating points. Sometimes they abuse prizes intended for other segments of players. For instance, in a ground casino, such punters can spin the wheel of fortune for a long time. If a high roller has accumulated tens of thousands of tokens, and one round costs 300 units, the rest of the customers will not have access to the entertainment product for several hours.

An excellent solution would be to charge the machine’s rotation for 5,000 points and offer promotional credits for further draws as an extra reward. Another option is to prohibit the issuance of bonuses to high rollers and replace them with unique incentives, like valuable personal gifts.

Regular Customers

When developing a loyalty program, a system of token collection that motivates users to play as long as possible must be provided. Additional prizes should be ensured for those who try to accumulate more units.

Promotional offers (for instance, doubling the points earned on a particular day) have a good effect. This approach helps increase the number of visits to the gaming establishment.

Data Collection and Analysis

Working with information allows entrepreneurs to find out:

• the audience’s characteristics;
• casino attendance for a specific time;
• the establishment’s level of daily income;
• the quantity of customers who participated in extra draws;
• the number of users who chose slots, blackjack, or other content, etc.

Studying the target category alone is not enough: operators are recommended to implement CRM systems to obtain additional details. These are specialised software tools that collect and analyse gamblers’ information.

First, administrators learn the basics:

• age;
• gender;
• size of bets;
• regularity of visits;
• region of residence;
• total amount of deposits, etc.

Each of the classes can be further divided into segments. For instance, depending on the generation, users can belong to the following groups:

• 18–29 years old;
• 30–44;
• 45–59;
• 60+.

Based on the data obtained, administrators and marketers create customer profiles, which can have hundreds of categories since each combines many different parameters. This information will help build strong advertising campaigns and create personalised offers in the future. Determining gamblers who win most often and redirecting them to competitors’ establishments is also recommended.

After gathering the essential details and setting up a loyalty system, marketers can launch segmented promotions aimed at specific user groups. This approach contributes to the project’s development and expansion, increasing visitor acquisition.

The Main Things About Collecting Data with CRM Tools

The effectiveness of advertising campaigns depends on the correct categorisation of players.

Managers are recommended to follow a couple of rules to obtain relevant information:

• Ensure clarity of conditions. Punters must understand what precisely to expect from participating in the loyalty program and what exactly they will receive.
• Provide unobtrusiveness. Gamblers should be willing to share personal details in exchange for gaining certain preference-based privileges.

The Rosloto team assists in developing unique and effective bonuses. We know how to properly work with end client data and set up CRM systems.

Feel free to contact us to order the creation of unique games, the marketing promotion of RMG platforms, turnkey casino development, or other business services.