Software Integration Into Online Casinos: Key Features

High-quality program components are an important tool for creating a profitable and successful gambling project. However, even the best instruments will not help operators if they do not know how to connect digital products.

Experts from the Rosloto studio explain the nuances of managing entertainment platforms. Special attention should be paid to software connection. The profitability of the whole business depends on it.

Market Segmentation: Description of Relevant Solutions

The online casino industry offers many products. Let us examine them in more detail.

Slot Machines

Traditional releases of this kind remain at the peak of popularity. They make up about 70% of content on iGaming sites. Providers take into account such a demand and constantly please the audience with new developments (4 times more often than they present other types of entertainment).

Manufacturers adhere to trends and analyse the preferences of users. They get further off the fruit topic and the usual 4x5 scheme. Today, cluster devices in which winning combinations are formed chaotically, and the panel can change shape are extremely relevant.

Modern slots are highly reliable. They work based on random number generators tested in independent laboratories. It proves their complete honesty of the sessions’ results.

Live Products

Games with real dealers are a thriving destination in ​​the modern online casino niche. The coronavirus pandemic was the impetus for its active growth. Bettors did not have an opportunity to visit land-based locations, but they wanted to feel the atmosphere, and live projects contributed to this.

Among the main advantages, it is worth mentioning the following:

• realistic entertainment;
• the ability to communicate with croupiers.

For broadcasts, professional studios with modern equipment are used. Several cameras allow people to track every move of the dealer, see card denominations, the results of the draws, etc.

Operators use the following solutions and accessories:

• cameras capable of providing high image resolution;
• additional monitors, lighting devices;
• ultra-sensitive microphones that catch every sound;
• control panel, through which administrators monitor the broadcast;
• services for communication and interaction with customers.

The use of innovative technology allows clients to get the most immersive experience as if they were not at home but in a real casino.

The launch of a digital platform with live options is an optimal decision for entrepreneurs seeking a quick return on investment.

Table Games

The category includes the following entertainment:

• blackjack;
• poker;
• baccarat;
• Sic Bo;
• roulette;
• Dragon Tiger.

The analysts' reports highlighted that this niche of the gambling vertical brings up to 14% of the total profit of the industry.

The direction has been developing steadily for many years. There are many people who prefer such products. They want to trust their skills, not rely only on a random number generator.

Online poker holds a leading position among popular table entertainment. In this case, the client’s opponent is another person. Modern tools make it possible to play and communicate with casino visitors, significantly increasing overall engagement.

Lottery Draws and Bingo

The segment is constantly expanding. This is directly related to the availability of entertainment in countries where other forms of gambling are prohibited (for example, Brazil, India, and some other regions).

Bingo has rather simple rules. A customer only needs to buy a ticket and collect a winning combination on it (for example, a straight line or a certain figure). The game is presented in many versions, and the popularity of each depends on the jurisdiction.

Also, bettors can choose a modification with an RNG or the live mode (in this case, the host takes out the balls with numbers).

In lotteries, players normally compete with each other to see who can quickly collect the necessary sequence or close all the numbers on the field. The rivalry effect increases the level of excitement.

Social and Instant Entertainment

These tools are perfect for active user interaction. These are free products, usually distributed through instant messengers or other acquisition channels.

Business owners profit from the sale of various additional internal elements, such as:

• subscriptions;
• access levels;
• skins for characters, etc.

Instant games are another popular direction. Its distinctive feature is short, active rounds that last 2–3 minutes. Clients can take part in tournaments and compete with friends. The presence of leaderboards updated in live mode increases the level of excitement.

Reputable Providers

There are many companies in the modern market offering a variety of casino solutions. The creation of high-quality software that can attract and retain users requires experience and deep knowledge. The duration of development directly depends on the product’s complexity.

Among the most recognisable vendors, it is worth mentioning:

• Vivo Gaming;
• Ezugi;
• Lucky Streak;
• XproGaming;
• Microgaming;
• Playtech, and others.

These providers have several ways to earn money on their content:

1. Entrepreneurs pay for the use of the game and its settings.
2. Every month, operators transfer a certain amount to the developer's account.
3. Vendors receive a percentage of the online casino’s net profit from a particular entertainment.
4. Suppliers receive from 5 to 20% of the monthly income of their establishments.
5. Payments can be calculated according to a multi-level scheme. For example, the provider receives 10% of the first revenue of 50,000 and then 5%.

It is worth noting that, in some cases, entrepreneurs deduct additional percentages for proprietary solutions (we are talking about licensed releases). This is due to the fact that the manufacturer must also pay the brand owner for the use of its characters, elements, etc.

Relatively often, there are cases when the developer is responsible for the transfer of jackpots to their winners.

Innovative Solutions in the Gambling Industry

The diffusion of technology and the IT niche has affected the casino vertical. Providers use modern approaches, which allow them to create products with high-quality images and sound.

Let us consider the most popular phenomena:

VR and AR Tools

Virtual and augmented reality can help increase the level of customer acquisition and retention. Visitors to virtual platforms get a new experience, fully immersing themselves in sessions.

Thanks to the modern approach, users feel as if they were transferred to real land-based establishments. For this, they need to use:

• glasses;
• helmets;
• additional headset.

The device market is also developing, which has a positive effect on the cost of equipment. More people can now buy it.

Blockchain

Distributed ledger is actively used in the iGaming sector. It is indispensable in the creation of slots. Thanks to new approaches, vendors offer innovative machines that are characterised by non-standard mechanics and incomparable graphics.

The technology is utilised for payment. Thanks to unique features, users can place bids starting from $0.0001 per spin.

A positive feature of blockchain entertainment is that it does not require mandatory certification, so the development and market entry timing is significantly reduced.

How to Choose Online Casino Content: Tips from Rosloto

The product range presented in the niche is quite wide. These are not only slots but also table games, lotteries, live solutions, etc.

Let us consider the main aspects that must be taken into account when choosing an assortment for entertainment sites:

1. Certification. Suppliers must test their offers. The most reputable independent commissions are BMM TestLabs, QUINEL, and iTech Labs. Licences are issued by many countries — Great Britain, Malta, Gibraltar, Curacao, etc.
2. Cross-platform. High-quality solutions should run on any device, from powerful desktop PCs to smartphones.
3. Unique mechanics. Gamblers have long been tired of the usual fruit-themed options with 3 reels. To attract users, it is recommended to focus on cluster slots. Table entertainment with additional rounds and the ability to communicate with dealers or other participants are popular as well.
4. Excellent graphics. It would be good if the technology offered interesting animation effects with volumetric images. All visual elements should be rich and clear. Characters should be created with special nuances and unique details that convey their nature.
5. Original plots. Clients willingly choose slots created based on famous film franchises. On the eve of the holidays, thematic solutions (about Christmas, Halloween, etc.) are well-perceived.
6. Broad bonus program. The presence of special loyalty systems attracts many players. They like games with cashback, additional points, free spins, etc.

It is also necessary to take into account the ease of connectivity. However, many developers currently offer API integration tools. With their help, entrepreneurs can add games to their digital platforms as quickly as possible.

Duties of the Manager

The casino administrator is assigned several important tasks. The exact list of responsibilities directly depends on the internal policy of each company.

The ideal situation is when several specialists work together. This will allow project owners to distribute workloads, which will have a positive effect on the institution’s operation and the efficiency of employees.

Among the main duties of the manager, we can name:

• key indicators analysis;
• generation of reports and provision of information;
• preparation of plans for interaction with the target audience;
• development, implementation, and monitoring of the effectiveness of advertising strategies;
• building relationships with partners and software vendors;
• tracking market trends and new releases, as well as the selection of new entertainment;
• timely platform optimisation;
• analysis of competitors' activities.

The Main Things about Casino Software Integration

To reach the maximum audience, it is necessary to fill the catalogue with popular products. It is also recommended that businessmen monitor the market and integrate modern technology.

Key aspects that operators need to take into account regarding the installation of program components:

• Variety of offers. Brands should not limit themselves to slots only. Yes, they dominate the niche, but gamblers are interested in roulette, poker, cards, table solutions, and instant games.
• Relevance of live content. Content with real dealers gained particular popularity during the pandemic. However, even after the complete lifting of quarantine restrictions, it attracts many visitors to entertainment platforms.
• Active cooperation with providers. It is important for online casino owners to establish direct cooperation with developers. Thanks to this approach, it will be possible to quickly integrate new releases.
• The presence of experienced professionals. Qualified managers are the basis of a successful gambling business. Their responsibilities include market analysis, building relationships with suppliers, monitoring the efficiency of the establishment, etc.

The Rosloto studio helps clients with the selection and connection of modern products. We monitor market trends and know which solution will help attract a wide audience. Our specialists are ready to undertake the configuration of the software. At the operator's request, they will track the functioning of program components and promptly fix any problem.

From us, you can also order the following useful services:

• turnkey casino launch;
• implementation of projects under the White Label program;
• connection of payment systems;
• security software installation;
• creation of marketing programs, etc.