Online Casino Design: Features of Creating High-Quality Visuals

Customers prefer gambling platforms with a clear interface and pleasant appearance. A complex or too ordinary style will lead to the outflow of users. They will leave the site without even launching a session.

Experts from the Rosloto company have prepared a detailed guide that outlines the basic requirements for designing digital entertainment portals.Our managers can help you develop a professional online casino and avoid common mistakes.

Options for the Layout of Elements

All important data cannot be grouped in one place on the platform. For many years, 2 schemes for posting information and content have remained relevant. They are based on the ways people concentrate their attention when viewing websites:

1. F-model. Clients read the first lines to the end and the next ones — approximately until the middle. The remaining details either go unnoticed or are examined briefly. The method according to which people study data resembles the letter “F”.
2. Z-model. Gamblers start reading information from the upper left corner, moving their eyes to the right. After that, they drop sharply down on the left, to the beginning of the next line or block. In this case, the eyes move along a trajectory that resembles the letter “Z”.

The designer must focus on one of these models when creating the interface. Let us consider all the components of online casinos and the features of their appearance.

Colour Palette

The portal’s style should attract players. It is worth using no more than 3–4 tones that are harmoniously combined.

We do not recommend choosing acidic or too bright shades: they will provoke rapid eye strain, and customers will leave the platform.

Here are a few tips on how to choose the optimal palette:

1. Competitors analysis. It is recommended to study as many projects as possible. Focusing on references, entrepreneurs will be able to find successful combinations of shades.
2. Features of the target audience. It is necessary to clearly understand the main category of users — their age, attitude to the placement of bets (just a pastime or the desire to win), and gender (men and women perceive colours differently).
3. Region. Different countries of the world have their favourite tones, which may be associated with certain traditions.

Individual elements, such as currency signs or coin scatters, must be used carefully. They should not attract additional attention.

Text Content

There are 3 main parts of the platform where information must be placed:

• header (top block);
• centre of the screen;
• side panel on the right.

All important data should be published there.

The colour and size of the font should ensure easy recognition and perception of the text. It is important to do both on the main page when gamblers get acquainted with the portal and in the recording unit. The designer must strictly adhere to the typography rules.

Registration on the Website

The very first action that a client needs to perform on the digital resource is to log in. It is essential that a potential gambler intuitively understands what needs to be done, what information to provide, and what buttons to press to complete the authorisation.

Among the most common disadvantages of the registration form, it is worth highlighting the following:

• the need to repeatedly enter the same data — e-mail address, password, etc.;
• submission of unnecessary details — at the first stage, general data is enough, and the rest can be requested when processing the withdrawal of prizes;
• no requirements for lines or the use of special characters — players have to guess in what format to enter information or select a password;
• placement of registration fields in several columns — it disrupts the usual appearance of the form.

To create a convenient way, entrepreneurs should comply with the following requirements:

1. Availability of alternative authorisation methods, for example, through popular social networks.
2. Demonstration of the password during its entry eliminates the likelihood of errors.
3. Notification about the reliability of the selected personal code — gamblers will immediately see that the administration cares about their security. This will increase their loyalty to the online casino.
4. The final verification page instead of email confirmation significantly speeds up the registration process.
5. Requirements for text entry allow clients to quickly come up with a login and a strong password.

It is recommended to additionally publish information on the benefits of registration. A clear description will motivate visitors to create accounts. It remains relevant to mention the safety of personal data.

Experienced Rosloto specialists have conducted extensive research and determined the ideal casino verification. We know how to create an attractive and user-friendly design for an entertainment portal and integrate the necessary functions.

Search Features

Having a convenient retrieval system significantly improves the customer experience. Navigation should be hassle-free, and the accuracy of search results is extremely important.

Often, inexperienced interface developers make the following mistakes:

• the search engine is based only on verbatim queries;
• redirection to Google, Bing, and Yahoo!;
• insufficient number of options for request filtering;
• lack of sorting entertainment products by sections.

Proper search design is a necessary component of the entire user system of virtual platforms. The function helps clients find solutions that match their preferences.

Besides, the presence of the “New” or “Recommended” sections significantly improves the overall UX — people see games that may interest them. Another task of additional categories is to help promote new releases.

Special attention should be paid to several elements:

1. A search bar that is clear at first glance greatly simplifies access to digital products.
2. The retrieval option should be located in a place that is familiar to customers, that is, on top of the screen. Usually, it is better to choose the right corner.
3. Extra categories (“Similar slots”, “New”, etc.) help people find interesting products, due to which the quality of content and duration of sessions significantly increase.
4. The formation of separate groups for different types of entertainment can help operators avoid chaos on their websites.

Feedback

Gamblers relatively often need to ask a question to the support service. They prefer to communicate with real specialists instead of chatbots.

Direct communication with consultants is also useful for the administration of the digital portal because visitors can provide information about technical faults. The faster the experts learn about them, the faster such problems can be solved.

Under no circumstances should entrepreneurs do the following:

• integrate the “Help” button only into games;
• provide access to communication with managers only after registration;
• hide the option to contact the manager on secondary pages;
• require the provision of personal data to gain access to the chat.

A good casino design provides for the following features of the feedback section:

1. Availability of the FAQ part. It contains answers to the most frequently asked questions.
2. The help and chat pages should not attract much attention to themselves. However, it is essential to place them so that users do not have trouble finding this piece of information.
3. Request only the necessary data. To access the live chat, players do not need too many conditions since they can simply get confused. The consultant will ask for the necessary details during a private conversation.

Financial Transaction Pages

One of the most important functions is making deposits and withdrawing prizes. Clients spend money, so they have a legitimate reason to demand maximum convenience from the platform. Funds are credited through banking services, e-wallets, and other payment gateways.

The designer's task is to create a user interface that will make people feel as comfortable as possible. It is necessary to highlight the most common mistakes that lead to the loss of the audience’s loyalty:

• unprotected channels for entering and transmitting personal data;
• simple passwords, which significantly increase the risk of hacking;
• too high requirements for users — entering a large amount of personal information, etc.

To ensure comfort and build trust in the online resource, it is recommended to follow the following rules:

1. Convenient location of services. The website should have several gateways so that gamblers can choose the one that suits them most.
2. Publication of the terms. Detailed information about the financial policy of the institution, as well as the features of replenishing an account and withdrawing prizes, will help entrepreneurs build trust with customers.
3. Simple form. The payment page should have the most intuitive interface.

Mobile Version

According to research, more than 50% of users visit digital casinos from smartphones. Owners of entertainment platforms should take into account this trend and invest in mobile optimisation of their projects. Correct display of the site on the screens of gadgets will attract new clients.

The best option is to develop an application. Such a product provides maximum comfort during the game. To reach a wide audience, operators should offer players 3 versions of the casino portal:

• desktop browser;
• mobile browser;
• a separate app for downloading.

All solutions must provide seamless switching between platforms so that users do not have to re-register and can continue placing bets on mobile devices from the same moment they left off in the desktop versions.

The Main Things about Modern and High-Quality Online Casino Design

The success of a gambling project depends on many factors. One of them is visual appearance. When working on it, entrepreneurs must adhere to certain rules that will help create a customer-friendly interface.

It is worth focusing on the following aspects:

• Simple and quick registration. The form should not be too long. It is also recommended to add the opportunity to log in via social networks.
• Availability of a search system. It will help players find solutions they are interested in. Sections with recommendations and new content will help retain the audience.
• The ability to communicate with technical support. Chatbots are effective tools but gamblers prefer to talk to real people. At the same time, the FAQ section (answers to the most common questions) will allow clients to quickly find relevant information.
• Financial pages. Customers should be able to choose which payment systems to use. Direct access to such services must be provided. Detailed steps for replenishing an account or withdrawing prizes will contribute to the audience’s loyalty.

Professionals from the Rosloto studio are ready to create a modern online casino design. We adhere to UI and UX principles, follow the latest trends, take into account the wishes of clients, and offer our suggestions.

From us, it is also possible to order the following useful services:

• turnkey project development;
• integration of games from well-known providers;
• creation of HTML5 entertainment based on individual sketches;
• payment system connection;
• installation of reliable security services, etc.