Casino Promotion Strategies for Different Target Groups: Rosloto’s Tips

Advertising activities increase the number of visitors to online casinos. The audience of iGaming platforms consists of several neuromarketing categories with distinctive characteristics. For successful promotion, it is necessary to consider the preferences of each group.

Rosloto’s specialists have prepared a detailed review of efficient business-popularising tools that attract gamblers from different target segments.

Advertising Strategy: Development

Among the most common online casino marketing methods are:

• proposing bonus deposits;
• returning a percentage of lost funds;
• conducting prize contests and tournaments;
• offering free food and drinks (in land-based venues);
• elaborating loyalty programs with incentives, jackpots, etc.

The result of promotion directly depends on the chosen strategy. Here are proven variants:

1. Personalised messages. Each category of gamblers has its preferences. To succeed, operators use different strategies that correspond to the behavioural characteristics of a particular audience group.
2. Increase in sales. Additional offers to gamers should benefit entrepreneurs in the future. For instance, participants may buy more slot spins after the granted free rounds are over.
3. Relevance. Sometimes, businesses launch ridiculous promos: having bought a car, a person gets a teapot. Such gifts are annoying. A thought-out program assumes that ads should be directly related to the enterprise’s direction and clients’ interests.
4. Uniqueness. It may be challenging to come up with brand-new proposals. Nevertheless, if managers study the target audience and its needs in detail, they can stand out from the competition with genuinely exclusive bonuses.
5. Laconicism and clarity. Intrusive marketing does not attract; on the contrary, it repels. Advertising content should be understandable and not overloaded with unnecessary details.
6. Visual component. Operators need to constantly work on their image. The brand should be recognisable at first sight. This factor increases user attraction: gambling fans willingly return to the platforms they know.

By choosing the right approach to creating marketing materials, the owner of an online casino can reach a large audience and achieve significant results in popularising the project.

Promotion Among Different Target Groups

The gaming community is divided into several categories. Let us explore each segment and discuss effective methods of interaction.

Play for Extra Fun

Users of this type visit RMG establishments for a new experience and an enjoyable pastime. The punters allocate a certain amount of money, which they can part with painlessly. Such gamblers try to feel an explosion of emotions but cannot be called regular visitors to the casino yet.

Usually, this category includes new members of the gambling community who aim to get:

• winnings that lead to a change in lifestyle (luxury items);
• big prizes that can radically affect their lives (jackpots, cars, etc.);
• tickets to interesting events (concerts, award ceremonies, sports competitions).

The most important thing that such users strive for is to explore an authentic casino experience and become part (in their imagination) of the VIP segment.

Operators cannot attract these gamblers with the following offers:

• cheap rewards;
• opportunity to win money back;
• entertainment with progressive jackpots;
• banal gifts (for instance, outdated iPhone models);
• tournaments that require repeated presence or additional registration.

Interesting Pastime

People of this target group are practical, even when immersed in a game on a personal gadget, and most often visit entertainment websites on weekdays. Such users have a small budget but almost no time limits, so they can play for several hours.

These gamblers are quite capricious, complaining about low winning percentages. Nevertheless, the category often forms the basis of the online casino’s revenue.

Such punters are usually interested in the following offers:

• lottery drawings;
• refund of lost funds;
• ability to choose prizes;
• additional presents for the next visit;
• realistic rewards ($10 for 10 people, not $1,000 per person);
• gifts that extend the time spent in a land-based venue (free food and drinks);
• winning prospects (even $50, received for a bet of 50 cents, will be a jackpot for them).

When developing a marketing campaign, it is essential to remember that this group is not attracted to:

• long-distance trips;
• products in which the probability of success depends on the bet size;
• gifts that do not correspond to the lifestyle (ultra-modern smartphones, motorcycles, etc.);
• large prizes that can radically change life (except for opportunities to trade them for cash).

High-Stakes Gambling

The target category is made up of those who focus on wins and cannot be interested in trivial promotions. The rewards that high rollers claim are not comparable to the usual deposit bonuses in most online casinos.

Users from this group prefer cash rather than prizes. Therefore, it is crucial to develop a unique strategy that will satisfy the needs of big-wager gambling fans.

Let us list the aspects that high rollers perceive negatively:

• incentives to play different games;
• blocking of their favourite entertainment;
• promos and activities that can take out of the routine;
• tournaments and draws in which prizes are not determined in advance.

Additionally, these participants do not like to announce victories and report on successes.

The Main Things About Targeted Marketing

Focusing on specific groups of punters guarantees successful popularisation activities. Understanding an online casino’s audience is necessary when developing a strategy.

Among the most critical aspects of targeted promotion:

• Gamblers who like extra fun usually have limited time to play and expect incredible impressions, so it is vital to create an unforgettable experience.
• Visitors who come to gaming clubs in their free time are ready to spend several hours in a row on entertainment but do not like to make big bets. Here, entrepreneurs need to use tools that extend sessions.
• High rollers do not appreciate regular gifts since their primary motivation is to get a big cash prize.

Rosloto’s specialists provide comprehensive assistance in promoting gambling platforms. We use modern methods that are guaranteed to increase project owners’ profits.

Our team also offers:

• integration of payment systems;
• licensing services and legal support;
• the development of a turnkey online casino;
• connection of games from well-known providers, etc.