Bonuses in the iGaming Niche: a Powerful Incentive for Users

Encouraging customers is a common practice in the casino industry. Operators reward players for registering on the website, give free spins, and return part of the losses in the form of cashback.

Experts of the Rosloto studio will explain to you how and why companies provide gamblers with bonuses, as well as which effective tools can be used for attracting and retaining the audience.

The Role of Incentives in Online Casinos

To receive such rewards, clients must perform a specific action. Most often, this is login, account verification, or deposition of funds. Many iGaming brands choose non-standard approaches to creating gifts, thus surprising their customers.

The first bonus campaigns appeared in land-based casinos in the mid-70s. In 1976, Fortune Coin Company presented the innovative Sony Trinitron slot machine with 2 screens. One monitor was designed for spinning the reels, and the other showed additional rounds.

As virtual entertainment platforms and mobile betting apps have developed, the popularity of online incentives has also increased. Nowadays, it is difficult to imagine a successful digital resource without a well-thought-out loyalty system, an obligatory component of which is bonuses.

Advantages of Rewards

Cash bonuses in casinos always mean an extra budget.

Such gifts allow gamblers to improve their current balance and, as a result, increase their chances of winning. Therefore, even the most insignificant stimulus is received with delight. In this case, its size or wagering requirements often fade into the background.

Let us consider the main benefits of incentives:

1. Attraction of new users. The iGaming niche is highly competitive. To stand out among other brands, entrepreneurs need to be original and recognisable. Proprietary bonuses successfully solve this task. Thanks to them, online casinos can become noticeable and attractive to players.
2. Retention of already existing clients. Accrual of remuneration prolongs sessions and increases the average check. With their help, operators can increase customers’ loyalty and gather an audience interested in betting.
3. Formation of the image. A unique bonus program has a positive effect on the popularity and recognition of entertainment brands. The launch of an original loyalty system is also a good newsbreak. It can be used to promote a gambling project and attract public attention.
4. Optimisation of the work of casino platforms. With the help of incentives, it is possible to test the latest releases, promote slots that are not very popular, check the performance of payment services, and much more. By getting instant feedback from clients, project owners can see which features are useful and what aspects must be reconsidered.
5. Building loyalty. When people receive gifts, they feel appreciated and grateful. Players start wanting to return the favour by placing more bets. Customers actively launch games with bonus money and visit the website more frequently.
6. Decrease in the outflow of casino visitors. Bonuses are an effective tool for increasing the number of repeated registrations and making users who, for some reason, stopped placing bids do it again. It is important for entrepreneurs to constantly interact with the “doubting” clients so that they do not go to competitors’ portals.

Thus, bonuses are an important component of a marketing campaign, which affects the success of the chosen advertising strategy and the speed of making the first profit.

What Incentives Online Casinos Offer

Let us consider the most common types of rewards.

Initial Rewards

With their help, iGaming platforms welcome new customers and encourage them to place active bets more actively.

The presence of starting bonuses is a mandatory item in any self-respecting digital portal. Today, it is difficult to imagine an entertainment site that does not provide this option.

Key offers at the casino:

1. Registration gift. Users enter the virtual establishment and confirm their data, for which they receive a small reward. A mandatory requirement is identity verification. Entrepreneurs must ensure that they deal with a real person and not a bot or fraudster.
2. Deposit bonus. With its help, it is possible to increase the amount of funds in the accounts of clients and therefore the sun they have to play with. It has a positive effect on online casinos’ conversion. This is how project owners motivate gamblers to keep placing bids, even if the size of the reward is insignificant.
3. Incentive for bringing a friend. A new player registers on the platform using a referral link, thanks to which regular customers receive a bonus.
4. Reward for activity. It encourages beginners to bet more often and not to be afraid to take risks/spin the reels at higher limits.

Reload Bonuses

Their main task is to maintain the interest and excitement of users, as well as to promote new iGaming products. Most often, entrepreneurs offer time-limited prizes. This stimulates people to quickly complete the expected action and benefit the casino resources.

This type of incentive has different formats:

• additional free spins;
• percentage of the deposit;
• fixed monetary reward.

This kind of marketing is great for promoting new slots or features of a gaming site. Seasonal promotions and missions are also an effective tool when operators need to quickly attract the audience’s attention.

Cashback

This is a return of part of the lost funds. Basically, the bonus is granted to regular casino visitors who actively make deposits.

The key advantage of the solution is its flexibility. To calculate the reward, different bases and time intervals are used. Typically, business owners offer daily and weekly refunds but there are also brands that pay compensations once a month.

The percentage of deductions depends on the client’s value:

• newcomers receive a minimum return;
• regular players get from 20 to 30%;
• VIP users are offered up to 40%.

The main task of cashback is to support customers during the loss and maintain their interest in gambling.

By paying compensations, online casinos establish a strong emotional connection with players, and they do not stop visiting iGaming sites even when they are not so lucky.

Free Spins

They are always received with delight by the audience. Even 2 or 3 additional sessions can increase a person’s interest.

Most often, extra rotations are provided in packages (10, 20, 30, 40 or more spins). They all have unique characteristics and restrictions that increase the effectiveness of bonuses. The most common option is the time of use (for example, no more than 12 hours). It is possible to select slots that include such an incentive.

Monthly Remuneration

These are thematic promotions held once in 30 days and dedicated to some event (beginning of summer, Christmas holidays, etc.).

For example, many casinos organise Game of the Month promotions. By placing bets in the selected slot machine, people receive additional privileges in the form of gifts or loyalty points.

How to Increase the Efficiency of Bonuses

Secrets of successful motivational activities:

1. Careful segmentation. It involves the division of customers into different categories depending on demographics, gaming preferences, and their value for online casinos. The most dedicated users receive the best offers (for example, maximum cashback), while newcomers are offered only welcome incentives.
2. Automation of bonus mechanics. Thanks to it, operators can easily set up a loyalty program. iGaming project owners use various input data and events to determine appropriate types of rewards.
3. Original thematic promotions. They attract the audience’s attention and help entrepreneurs stand out against competitors. The main thing is not to be afraid to experiment and provide non-standard types of incentives.

Bonuses demonstrate high effectiveness in attracting and retaining gamblers. Therefore, almost all marketing campaigns are built, taking into account these elements.

For example, a huge part of traffic comes to websites because affiliates offer good initial payments to new clients. Rewards are also useful in SMM and e-mail promotion, without which it is difficult to imagine successful targeted advertising on social networks.

Fight Against Bonus Hunting

It is a common problem that people register on iGaming platforms just to receive gifts. After that, they simply disappear, or sometimes, customers only create the appearance of playing. There are also bots and attackers who illegally lure funds from casinos.

To avoid becoming a victim of scammers, it is necessary to constantly monitor the accrual of bonuses and the effectiveness of their use. For this purpose, there is special security software that increases safety and protects against excessive expenses.

The best methods of combating the theft of initial gifts include wagers.

They may vary depending on the platform and involve one or several of the following conditions:

• mandatory number of bids using received funds;
• time for wagering;
• type of entertainment and size of bets;
• ways of cashing out prizes.

Today, almost all bonuses are granted on certain terms. This is how operators protect themselves from fraudulent activities and dishonest players. They deal only with those clients who are most interested in the casino's offer and long-term interaction.

Internal rewards are one of the most popular solutions. They cannot be cashed out, but it is possible to spend them on additional spins and, in theory, win even more.

Such incentives are extremely beneficial for online casinos. Thanks to them, the money turnover increases, as well as the liquidity and profitability of gambling portals.

The Main Things about Bonuses on Entertainment Sites

Encouraging people is a powerful tool for attracting and retaining the audience.

Key aspects that entrepreneurs need to remember:

• Among the main benefits, we can name the creation of a positive image of the brand, as well as the development of a loyal audience. With the help of gifts, players can test new games/functions and evaluate their attractiveness.
• Welcome bonuses are the most popular type of reward in online casinos. Their main task is to attract users and motivate them to take the desired actions. Most often, these are registration and account replenishment.
• Popular rewards include reload offers, cashback, and free spins. Many gaming sites additionally introduce a monthly reward system with tournaments, seasonal missions, or other offers.
• Most bonuses include wagering requirements. They determine the number and size of bids, set time limits, etc.

To ensure an influx of loyal customers with the help of incentives and other effective tools, contact the specialists of the Rosloto studio. We offer reliable solutions for launching successful gambling projects with a guarantee of quick payback.

From us, it is also possible to order a turnkey online casino, a licensed White Label platform, a betting script, and such useful services as:

• development of unique HTML5 slots;
• game rental;
• writing a business plan;
• installation of payment systems;
• security software integration;
• promotion of already existing gambling brands;
• consulting, and much more.