AI in Gambling: How the Technology Changes the Niche

Experts of the Rosloto company will tell you about the innovation that significantly affects the casino industry by making it safe and profitable.

What is AI in the Entertainment Sector

This is a complex of systems and solutions that solve cognitive problems, imitate human behaviour, learn, and improve in real time.

The first definition of the concept was given by Marvin Minsky, one of its founders. He described the term as “the science of making machines do intellectually challenging things”.

Today, AI algorithms have developed and are already replacing humans in many areas of life.

Robotic assistants can:

• advise clients in call centres;
• scan luggage at airports;
• help with vehicle inspection, etc.

Machines based on such technology not only perform routine tasks but also think like people.

The giants of the IT industry made a huge contribution to the creation and popularisation of AI. These are Meta, Apple, Oracle, Samsung, IBM, HP, SAP, Dell, Cisco, and other large companies. The IBM American corporation has become the leader in this niche with its proprietary Watson system.

The IDC analytical centre predicts an increase in investment in the program by 19.6% in 2024. Today, this tool is used in many sectors of the economy, including gambling. Every year, more and more operators are realising its exceptional role in the development of casino brands.

Benefits of AI for the Entertainment Niche

Let us consider the main advantages:

1. Solution of complex problems. Artificial intelligence can collect/process large amounts of data, identify information, as well as provide answers. All this can be successfully applied to perform such tasks as fraud prevention, deep segmentation of players, and determination of behavioural patterns.
2. Business efficiency improvement. Unlike humans, AI can work 24/7 without compromising performance. Thanks to this, it completes manual assignments without errors, which is not typical for an ordinary person, no matter how professional they are. Tiresome and repetitive functions can now be delegated, and it will reduce the workload that employees of iGaming companies face.
3. Search for more sensible decisions. A key component of the tool is machine learning. Thanks to the ability to analyse large amounts of information faster than humans, AI makes long-term forecasts and easily identifies trends/tendencies/patterns. The program can give practical advice on what to do in a specific situation: where to invest, what games or payment system to install, etc.
4. Automation of business processes. Experts predict that within 20 years, all typical functions will be performed by robots. This will allow enterprises to optimise human resources, delegating more complex and creative tasks to specialists.

Personalisation of Gaming Experience

Netflix, an American media provider, was one of the first to introduce AI algorithms into its work. The branded streaming services collect and analyse terabytes of information about the habits of users and, based on this, offer clients content that will definitely interest them.

Today, similar solutions are used in many areas of the economy, including gambling.

The most well-known example in the entertainment sector is the positive experience of NetEnt and Microgaming. Providers use machine learning options to check the preferences of customers and create content that best suits the audience’s needs. Therefore, each new release of these developers is a resounding success.

Knowing the wishes of clients, both providers are not afraid to take risks and offer products of the new format. They were the first to introduce VR slots, cluster solutions, games with global jackpots, etc.

Algorithms can also be used on digital casino portals:

1. Selection of thematic entertainment. Programs based on AI study previous requests of people and offer the most relevant content. Thus, fans of classic slots will get access to a large selection of fruit-themed mixes. Those who prefer a unique experience will be presented with VR slots, crash entertainment, and multiplayer fishing.
2. Individual settings. Operators can optimise the engagement indicator by establishing the rules and creating reward systems. For example, AI can adjust the difficulty level of the game depending on the client’s skills. Changes happen in real time. They improve the user experience and guarantee a fun and fair betting process.

Increased Security

Gambling is more exposed to the risks of fraud than other sectors of the economy.

Modern online casinos manage thousands of accounts and millions of transactions. They also have access to the personal and banking data of customers. Accordingly, entertainment sites are attractive to attackers. The special software will help protect digital resources against any form of scam.

How AI Identifies Offenders

The most common technology implementation option in iGaming is the Automatic Pattern Recognition System (APRS).

It is based on a packet (digital) protocol. The solution provides instant transmission of information and reports on the exact location of a person or object (for example, a mobile phone). Additional verification is carried out by receiving signals sent over amateur radio frequencies.

The use of APRS helps project owners to:

• recognise bots;
• prevent account hacking;
• protect platforms against cyber attacks;
• detect strange betting patterns;
• identify changes in the behaviour of players.

Security companies use AI to continuously monitor transactions. Professional software processes thousands of operations per minute. It quickly identifies unusual actions, inconsistencies in settlements, and attempts to steal confidential data.

The use of the technology protects digital casinos from system failures and prevents money laundering (AML), as well as terrorism financing (FATF). Thanks to this, entrepreneurs can conduct legitimate business without breaking any laws.

AI-based program components are offered by Featurespace, AcuityTec, iovation, and other international brands.

Gambling Addiction Prevention

Artificial intelligence is an indispensable tool for combating ludomania.

Such a solution can:

• track behavioural patterns;
• analyse the type of game and clients’ tastes;
• see when clients begin to spend more money than usual.

Sudden changes often indicate a loss of control over the situation and the development of addiction to the placement of bets.

Project owners can limit the user’s activity on their platforms and find out the reasons for the atypical behaviour. In some cases, it is advisable to send short messages with a reminder of the rules and offer to take a break from spinning the reels in slot machines.

Definite Customer Verification

Computer vision and biometrics tools are powered by AI. With their help, it is possible to instantly recognise faces and classify image details. All this allows operators to quickly identify players and filter out potential fraudsters.

Neural networks are used for reading and analysing the unique features of a human face, which need to be compared with the database.

When a person first comes to the website, the program creates their profile. During follow-up visits to an online casino, AI algorithms compare new information with previously generated one. That is how they determine whether the gambler is the account owner or not.

Improvement of Service Quality

The technology generates complex and heterogeneous data sets. This is necessary to make sure that interaction with customers is always at the highest level.

The most famous example of the tool’s implementation is an AI-based chatbot.

The duties of this personal assistant include:

• greeting players;
• friendly communication;
• informing users about new releases and tournaments.

Thanks to such a dedicated approach, newcomers receive an offer to launch a demo version, and regular customers get access to profitable incentives. The tool constantly reminds visitors about current promotions, awards points, and sends themed selections of slot machines.

The introduction of AI automates the work of the help desk and reduces personnel costs.

Answers to 80% of standard questions related to payment instruments, the calculation of bets, and bonus conditions are generated automatically. More complex tasks can be sent to real employees.

The Main Things about AI in the Casino Niche

This program is one of the essential elements for the development of the iGaming industry.

Key features of the tool:

• The benefits of implementing AI include a quick solution of complex tasks, business efficiency improvement, and the creation of accurate forecasts. Such algorithms can become part of any operational process, from customer authentication to installation of thematic content.
• The programs also play an important role in the fight against fraud. They analyse huge amounts of information, identify atypical behaviour, and see an attempt to hack a system.
• The introduction of AI provides gamblers with personalised experiences. Thanks to this technology, entrepreneurs can reduce the load on their help desk and optimise staff costs.

The Rosloto studio supplies modern online casino solutions. We offer turnkey platforms and other profitable products.

From us, it is also possible to order the following useful services:

• business plan preparation;
• sale and rental of games;
• security software integration;
• payment system connection, and much more.