Gamification: Revenue Generation and Attraction of Casino Users

The tool has become a significant trend in the iGaming industry. It radically changes the approach to audience engagement, allowing operators to stand out against competitors and occupy their niche in the market.

Experts from the Rosloto studio will tell you about the solution’s advantages, the features of its application, and the benefits it brings to entrepreneurs.

About the Concept

This is the implementation of entertainment technologies in non-game situations. Mechanics borrowed from the traditional format are applied to unusual concepts, for example, when working with clients or in the case of training and motivating staff.

The tool came to the commercial business from the GameDev direction, where users have been spending hours and days completing exciting missions for many years.

Any person feels joy and happiness when they reach the next level of difficulty or become a leader at the tournament table. In response to a victory, even the most insignificant one, the brain produces dopamine. This substance makes us feel joy, fun, and satisfaction.

According to the Mordor Intelligence online publication, the presence of game mechanics on a website or in newsletters increases the following indicators:

• profit of companies by 25-95%;
• user engagement by 30%;
• average customer check by 32%;
• audience loyalty by 40%.

According to a Gartner study, 89% of players admitted that they would spend more time in entertainment applications if game elements were integrated into them.

Today, the concept is penetrating all sectors of the economy, especially those that involve constant interaction with clients. The casino business is no exception. The industry actively uses various GameDev tools that make the sector better and more interesting.

Why It Is Important to Use Special Mechanics

Let us consider the main advantages of the solution:

Audience Growth

A study by TechValidate showed that 30% of operators who use the tool in the process of converting visitors increased their customer base by 50%.

The product helps collect contacts of potential gamblers without annoying offers of discounts or demands to make initial deposits.

Casino brands do not overload users with advertising but offer them to spend time interestingly and profitably. In exchange for this, they willingly leave contacts, due to which the online casino’s client base broadens.

Increase in the Average Check

The Digital Marketing World Forum agency claims that 60% of players prefer to interact with iGaming companies that offer them exciting gamification tools.

A variety of mini-quests and competitions motivate customers to stay on entertainment sites longer. Due to this, their average check increases.

Using game mechanics, it is also possible to perform the following tasks:

• attract customers' attention to special offers;
• encourage people to bet money in games that, for some reason, are not very popular with casino visitors;
• make good advertising for new products (slots, card solutions, and arcades).

Building Audience Loyalty

This is one of the main goals of the tool. Gamblers turn into the most loyal visitors with a high level of involvement and trust in the selected brand.

According to Deloitte’s online publication, the solution increases the willingness and desire to communicate with the digital platform by up to 40%. The main reason is that operators do not offer people the opportunity to bet money right away.

An engaged audience spends more time on an entertainment site. Players read newsletters, recommend the company to their friends, and spin the reels in slots.

UGC Content Generation

In this case, we are talking about user reviews, likes, reposts, recommendations, etc. They are considered one of the most valuable options for promoting online casinos.

Therefore, it is important for entrepreneurs to constantly motivate the audience to leave reactions and publish opinions about the work of the gambling platform. This should be done carefully and unobtrusively with the help of GameDev tools.

What Mechanics Can Be Used

The Asian Journal of Business Ethics analytical centre claims that the main factor is the emotional involvement of clients. It is important to create a sense of achievement, thanks to which it is possible to quickly strengthen loyalty to the resource and increase the average check.

Types of Gamification

There are 3 ways to use the technology in the betting sector:

1. Mechanical. It is based on a set of points and chips, which can then be exchanged for valuable prizes. This category includes quests and achievement races, as well as leaderboards.
2. Dynamic. These are stories with several difficulty levels, missions, and exciting plots. Operators can choose the theme independently or pick a series of popular slot machines the heroes of which are well-known to users.
3. Social. This type is based on the players' interaction with each other and their desire to be better than their opponents. Popular tools include quests, tournaments, missions, and other multiplayer activities.

Categories of Rewards

Among the most useful tools, we can name the following:

Points and Loyalty Programs

These are incentive systems for gamblers who regularly visit online casinos. Whenever clients make a deposit, they receive points, which can then be exchanged for bonuses or additional rotations. This helps players save money and feel important to the company.

Special programs usually have 3–5 levels. Each of them provides various privileges, from free spins and multipliers to personal service and increased cashback.

Points should be awarded for each activity on the website:

• comment or like;
• tag in stories;
• visiting an entertainment portal;
• attraction of a new player via a referral link, etc.

To make the tool more effective, loyalty system levels should be implemented in the online casino’s corporate style.

Tournaments and High-Score Tables

Their main task is to stimulate competition between gamblers, motivate them to achieve a higher status and top positions, as well as receive prizes.

Today, many entertainment resources organise tournaments, based on the results of which participants are displayed in the leaderboards and get valuable rewards in the form of incentives or credits.

Contests should not be too difficult and time-consuming. The best choice is to give gifts even for minimal achievements. In this case, clients do not lose interest in the placement of bets for a long time.

Daily Quests and Missions

These are tasks of different complexity levels with guaranteed and valuable rewards.

Modern virtual casinos turn missions into exciting multi-level adventures with favourite characters and authentic game locations.

Customers can perform the following actions:

• move from one place on the interactive map to another;
• collect points, prizes, and gifts;
• fight with intimidating opponents;
• have fun with like-minded people.

Badges and Achievements

With the help of various stickers, operators can visualise the progress of users, motivating them to play more actively.

When people see specific results of their actions on a gaming site, they strive to achieve higher goals.

Virtual Prizes

These are unique avatars, stickers, badges, and accesses that are provided as extra incentives. Such rewards do not always have material value. Most often, they aim to create exclusivity and commitment to the entertainment portal.

Entrepreneurs also offer:

• Daily loot boxes. These are free containers with random prizes.
• Wheels of fortune. In such mini-games, users can get bonuses, multipliers, or real gifts.
• Award stores. They are designed to exchange accumulated points for bonuses or exclusive merchandise. These are T-shirts, caps, mugs, backpacks, and other accessories with the logos of the casino brand or its sponsors.

Secrets of Successful Gamification

Let us consider how to make the tool as effective as possible:

1. Variety of methods. It is better not to dwell on one technique, which can quickly bore players. Entrepreneurs should use several game mechanics focused on both individual rewards and team results at once.
2. Results tracking. Marketers recommend monitoring conversion, churn, customer lifetime value, and average check. Such basic indicators as gross and net revenue also allow project owners to evaluate the effect of implementing the tool.
3. Feedback. This is the collection and analysis of UGC content (comments, likes, and reposts), which the audience leaves on websites or thematic platforms. It is also important to always deal with negativity: respond to unhappy clients, issue a rebuttal, and smooth things over.

The Main Things about the Benefits of the Concept

Gamification is a popular tool in the entertainment niche.

Key aspects that entrepreneurs need to take into account:

• The advantages of the solution include growth in Internet traffic, an increase in the average bill, and the generation of UGC content. Besides, such indicators as audience engagement and loyalty to the brand also rise.
• Popular mechanics include points, rewards programs, badges, and virtual prizes. Good audience coverage is provided by multi-user activities: tournaments, quests, missions, and leaderboards.

The Rosloto studio offers the following useful solutions:

• turnkey online casinos;
• White Label platforms;
• payment, lottery, and bookmaker software;
• Bitcoin projects and other profitable products.

For all questions, please contact our managers.