Prospects of Mobile Casinos: the Main Tendencies
Experts of the Rosloto studio explain how betting applications for modern gadgets have become integral attributes of gambling. You will also learn about changes that can be expected in the niche and solutions that will contribute to the capitalisation of the sector.
Current State of Affairs in the Market
Smartphones have made a real revolution in the digital world providing seamless access to information and communication across the globe. Today, innovations affect many sectors of the economy, including gaming.
The first casinos of this type appeared in the early 2010s, and since then, they have been a key driver in the growth of the niche.
The owners of gadgets make up 50% to 70% of all solvent customers who visit sites that offer entertainment solutions daily. Experts predict that by 2030, this figure will grow even more, although this category of players already dominates desktop PC users.
Affordable prices for personal devices allow residents of evolving regions (for example, Africa, India, and LatAm) to buy mobile products without any problems.
The number of smartphone holders already reaches 55–75% of the total number of residents in most jurisdictions. Therefore, developing countries are considered to be among the most promising for launching iGaming projects for the mobile niche. Here, you can see a huge demand and still low competition.
Rapid Growth of Entertainment for Money on Modern Gadgets
Let us consider statistics provided by the Market Research Future online publication:
- $74.5 billion is the expected volume of the mobile market for this year. Experts believe that by 2029, this figure will be $132.9 billion, with an average annual CAGR of 11.2%.
- In 5 years, the number of players who use personal devices can reach 290.5 million people. The greatest increase will be recorded in Africa and Asia since these are the most densely populated regions.
- 6.2% is the smartphone penetration rate in 2024. By 2029, this value will be 7.7%. The largest growth is expected to be demonstrated by Latin American and oriental countries.
- The average revenue per user (APRU) in mobile casinos in 2024 is $440. The most profitable betting applications obtained a licence in the USA.
The dominant direction in the niche is iGaming sites designed for personal devices. They bring in more than half of the GGR in the segment. The second place is occupied by online bookmakers with 40% of the total net profit. The top 3 list is closed by lottery apps with 8% of revenues.
Technological Superiority
Achievements in the field of gadget production contribute to the development of high-quality platforms with:
- realistic graphics;
- exciting gameplay;
- excellent user experience.
Playing in mobile casinos increasingly resembles the presence in a real location with slot machines. Clients get access to advanced engagement features, interesting solutions, and attractive bonuses.
Experts from Market Research Future predict that technological progress will continue to contribute to the growth of the sphere.
Artificial Intelligence
Machine learning programs are often being integrated into modern betting applications. The world’s leading gambling corporations call AI the main driving force and the factor that will contribute to its exponential growth.
Where the concept is used in mobile apps:
- Increased security. Built-in mathematical algorithms instantly identify fraudulent activity. They protect casinos from hacking, disclosure of confidential information, multi-accounting, bonus abuse, and other offences.
- Personalised experience. AI-powered solutions study and remember the preferences of each player, as well as the history of logins/clicks, wagering strategy, content viewed, and other characteristics. Based on these, individual offers are formed for each customer.
- Responsible approach to gambling. The technology can identify behavioural patterns and deviations from the usual activities. They may indicate the development of ludomania. In this case, the following measures are immediately applied: limits, time restrictions, and account blocking.
For example, BetBuddy launched a universal AI-powered platform for the analysis of the responsible attitude toward the placement of wagers. The program tracks people’s digital footprints and identifies problem users. It is integrated into all products of the company, including casinos on smartphones.
VR and AR
They provide an authentic experience that can be compared to the feel of being in a real establishment with slot machines.
The use of such technologies in the mobile segment largely depends on how quickly manufacturers begin to produce compact headsets (helmets, glasses, and consoles).
Currently, high-quality VR devices are available in the assortments of such brands as:
- Meta;
- Google;
- HTC;
- HP;
- DPVR;
- Valve Index, etc.
Messaging Services
Communication apps are expected to be fully integrated into the structure of mobile casinos. This approach will make it easier to attract and retain the audience, contribute to greater socialisation of players, and ensure their communication with friends/opponents.
The success of the integration of such solutions will largely depend on the policy toward entertainment for money. Telegram has become the most favourable to gambling, so it is easiest to promote virtual establishments with this service. Universal chatbots are in great demand.
People can also perform several actions:
- exchange messages;
- launch the reels in slots;
- collect bonuses and other valuable gifts.
Payment Systems
The popularisation of mobile transfers has simplified the deposition of funds and withdrawal of winnings.
Today, many financial solutions are already integrated into betting applications. People can confirm their identities and initiate a transaction in just 2 clicks. This is convenient both for clients and entrepreneurs.
For example, Visa and MasterCard offer secure debit and credit settlement options for casino accounts on personal gadgets. PayPal and Neteller, which provide e-wallet services for the iGaming field, work in a similar way. Neteller supports instant operations in 26 currencies without commission fees.
In 2021, William Hill, in partnership with the Chippewa Indians and the Grand Traverse Band of Ottawa, introduced a universal wagering app. It provides a secure registration process and a variety of options for replenishing accounts. These characteristics attract the owners of compact devices.
Regional Data on Mobile Gaming
Different countries have conditions and circumstances that affect the development of this niche.
According to experts, the Asia-Pacific market will grow the fastest from 2024 to 2029. This can be explained by the availability of IT infrastructure, an increase in the number of smartphones, and the legalisation of virtual casinos in many jurisdictions.
The largest manufacturers are from Asia:
- Samsung;
- Xiaomi;
- Huawei;
- OPPO;
- Vivo, etc.
Europe occupies the second largest share of the mobile market, generating 28.5% of the worldwide income. The region is home to 3 of the 5 largest gambling territories. These are the UK, Germany, and France. They all are characterised by a high level of competition. Therefore, to attract and retain clients, operators should offer original products.
The growth of entertainment on personal gadgets in the US largely depends on how quickly specific states will legalise the online casino vertical. Currently, it is allowed only in Pennsylvania, New Jersey, Nevada, and Delaware.
Latin America and Africa are the most promising directions for launching mobile iGaming apps. The advantages of working there include:
- still little competition;
- growing distribution of compact devices;
- the liberal policy of the authorities regarding the vertical;
- low cost of customer acquisition and retention.
The main hopes of investors are associated with Brazil. Thanks to the recent legalisation of the casino sphere, the first portals of this type are opening here.
The Main Things about the Prospects of Mobile Gaming
Current Trends and Statistics
Technological Advancements
- Security: detection of fraudulent activities
- Personalization: tailored offers for players
- Responsible gaming: monitoring behavior and protecting against gambling addiction
- User experience: realistic graphics and interactivity comparable to physical casinos
- Headsets: companies like Meta, Google, and HTC are developing compact VR devices
- Integration: simplifies communication and player retention through message exchange, game launches, and bonus collection
- Mobile transfers: simplifying the process of account top-ups and withdrawals
- Popular services: Visa, MasterCard, PayPal, Neteller
Regional Trends
- Promising markets with low competition and a growing number of mobile device users
- Special focus on Brazil due to the recent legalization of online gambling
Betting apps are in great demand among players and the B2B segment.
Key aspects that entrepreneurs need to take into account:
- More than half of the Internet traffic is generated by gadget owners. Subsequently, this figure will only increase, given the growing penetration of such devices on a global scale and large investments in IT infrastructure.
- Capitalisation of the sector is associated with active technology diffusion. This is AI, VR, AR, as well as other options that make the mobile niche reliable, safe, and interesting for clients.
- Key trends in the market include integration with messaging services. The most successful example is Telegram casino, created based on a popular communication app.
- The Asia-Pacific region is the leader in the distribution of smartphones and the development of entertainment for them. Investors should take a closer look at LatAm and Africa since these regions are characterised by low competition in the described segment.
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