Top 5 Casino Software Vendors: Secrets of Success

Specialists of the Rosloto company will tell you about the most famous developers of program components and how they gained popularity while becoming the best market participants.

Evolution Gaming

The list of companies that have made a huge contribution to the growth of the iGaming industry starts with this brand.

The Swedish manufacturer is the undisputed leader in the field of live casino content creation. The firm produces content for every taste: from traditional roulette and blackjack to innovative TV shows.

The enterprise was founded in 2006. In 2 years, its live studio in Latvia was opened, and a few years later, the provider entered the regulated Maltese market.

Currently, Evolution Gaming holds licences issued in 20 jurisdictions, including the promising North American region. The vendor was the first in the world to receive a Preliminary Wager of Approval, a permission to work in New Jersey.

The main specialisation of the brand is live entertainment. The developer presents new releases and improves already existing content by integrating advanced features.

The company’s product range includes:

• different modes (accelerated, double bets, no commission, and multi-game);
• advanced engagement tools (interactive chat and history of rounds);
• system of additional bets and multipliers.

The firm's activities were honoured with many awards. This is the only manufacturer in the world that has won the “Live Casino Supplier of the Year” title for 10 years (from 2010 to 2020).

The brand was also named:

• “Product Innovation of the Year” at the Global Gaming Awards Las Vegas 2018;
• “Live Casino Supplier of the Year Award” at the EGR Nordics Awards 2020;
• “Game of the Year” at the Gaming Intelligence Awards 2020, etc.

Let us consider what factors determine the success of Evolution Gaming.

Impeccable Quality of Footage

The provider has taken broadcasting with live dealers to the next level.

The company uses advanced equipment and shoots from several angles. This approach provides 360-degree coverage of what is happening in the gambling hall with minimal delay (fractions of a millisecond). Users can watch the gameplay from land-based consoles, desktop PCs, and mobile gadgets. Content can be launched on all types of devices.

Currently, Evolution Gaming owns more than 20 live studios. Most of them are located on the European continent and in North America.

The brand set the trend of broadcasting sessions from real casinos. The vendor has special rooms in The Ritz Club, Grosvenor Victoria Casino (London), Dragonara (Malta), and other luxurious establishments.

Release of Unique Solutions

In 2020, the studio presented its first TV show. This is a mixture of traditional board games and dynamic programs. Charming and friendly dealers who speak several languages act as hosts.

The manufacturer's product range includes the following items:

• Crazy Time;
• Funky Time;
• Crazy Pachinko;
• Extra Chilli Epic Spins, and many others.

The company is constantly working on the production of new entertainment since the TV shows have been received positively by the audience.

Evolution Gaming was the first to introduce NFT assets into its bonus program. Players can get non-fungible tokens from the Crypto Kitties collection by forming a winning combination in one of the provider’s slots.

In 2021, the brand presented the Gonzo’s Treasure Hunt solution. It combines the design features of slots and live entertainment. The product supports 2 modes: with traditional and virtual reality elements.

Successful Acquisition Policy

In 2018, the provider made the first bid deal, signing an agreement on the purchase of the Ezugi live studio. It was followed by other contracts: with NetEnt, Red Tiger Gaming, Nolimit City, and other top developers.

Despite the merger, all firms continue to develop and release products under their name. The vendor has strengthened its financial position, attracted large capital, and continued its expansion in North America.

Pragmatic Play

The European brand is a leader in the creation of digital slot machines.

The company was established in 2015. Over 8 years, it managed to present more than 200 titles, software for bookmakers’ offices and live casinos, as well as gamification tools, etc.

The manufacturer’s activity has been recognised at the SBC Awards, Malta Gaming Awards, Gaming Intelligence Awards LatAm, and other prestigious events.

Tools for a Comfortable Work

Pragmatic Play has an integrated approach to content creation and supply. Slots are still considered the enterprise’s main specialisation.

By ordering just a few slot machines, operators get access to the advanced Drops & Wins jackpot series, the Enhance set of mechanisms for retaining customers, and other useful functions.

It is possible to buy certified content using the multifunctional PAM Platform system.

Key characteristics of the product:

• the uptime, including peak loads on the iGaming website’s infrastructure, is 99.98%;
• 250 APIs for comfortable integration of solutions (games and payment modules) from third-party providers;
• the volume of transactions that the system is capable of processing per day exceeds 200 million.

PAM Platform has a built-in CRM program for managing user accounts, tracking the audience’s reactions, and monitoring financial transactions. High security is achieved via cloud hosting and the placement of database backups on different servers.

On the company's official page, a Client Hub section has been created. Here, entrepreneurs can communicate with managers, try the platform’s test version, and learn about the technical parameters of the software.

The Best Video Slots

Most casino visitors are familiar with Pragmatic Play thanks to the brand's exciting games. The provider presents 2 or 3 new releases per month, which is always eagerly awaited by the fans of entertainment for money.

The key characteristic of such solutions is their impeccable visual effects. To create the most realistic picture, the developer uses 3D graphics, animation, and AR. The main characters come to life on the screen, and it always looks interesting and unpredictable.

The second success factor is the wide range of topics. The vendor offers slots about animals, nature, holidays, myths, fairy tales, travel, pirates, etc. The catalogue of Christmas slots alone includes more than 20 titles, such as 2023 Ding Dong Christmas Bells and Sugar Rush Xmas.

In 2020, Pragmatic Play presented its first branded slot, Peaky Blinders. The manufacturer also has options with innovative Megaways mechanics thanks to an agreement signed with the Big Time Gaming studio in 2021.

Global Market Coverage

The company is international and holds licences issued in 20 jurisdictions.

The provider's activity is approved in:

• United Kingdom;
• Romania;
• Gibraltar;
• Estonia;
• Germany;
• Ukraine;
• Spain;
• Malta and other countries where gambling is legal.

The brand’s content has certificates of conformity received from BMM Testlabs and Gaming Labs Certified.

Microgaming

Founded back in 1994, the company is the market’s recognised innovator.

For more than 25 years, the developer has achieved great success in the casino and sports betting industry. Its products are associated with the highest quality, reliability, innovation, and responsible gambling.

Microgaming holds the lead in many areas:

1. Number of video slots. The firm’s product range includes about 850 titles, and this indicator is constantly growing.
2. Launch of an online casino. The first iGaming platform was introduced back in 1998. In 6 years, the studio presented an innovative mobile portal.
3. Release of branded slots. The Tomb Raider digital entertainment, released in 2005, was dedicated to the Lara Croft franchise. In fact, the company set the trend for the production of solutions based on famous films and TV series.

The vendor has dozens of awards received at EGR, The Capital International Limited Award, ICE Awards, and other well-known events.

The company has an excellent reputation in the market thanks to:

• an inclusive approach to the organisation of the work process;
• adherence to responsible gambling principles;
• environmental protection initiatives.

Microgaming executives are regularly included in the Gaming Intelligence Hot 50 list.

Technological Breakthrough in the Field of Content Creation

The brand takes a revolutionary approach to the development of casino solutions:

1. Unique game mechanics. Link & Win is one of the provider's most popular features. It is presented in the form of repeated rotations, which are activated every time a special symbol appears on the screen. Power Stacks is another unusual mechanic. As players spin the reels, one of the basic icons changes, thus increasing the chances of winning a big prize.
2. Virtual reality content. In 2016, the manufacturer presented the unique Octopus Rift technology and released several VR products. These are European and American roulette, as well as the version with a double chance.
3. Self-development tools. In 2010, the company launched Quickfire Games, a universal platform for the creation of entertainment from scratch. This option is suitable for young studios and businessmen who want to offer clients original content.

Sky-High Jackpots

Microgaming's calling card is slots with cumulative prize pools.

Mega Moolah, the most famous example of such solutions, was released in 2008. The game is often called the “Millionaire Maker” due to the huge number of winners. Many of the lucky ones played at low limits. This fact attracts an even wider audience to this product.

Main parameters of the draw:

• the minimum payment is €1,000,000;
• the maximum prize is €19,430,726;
• the average jackpot size is €6,048,116;
• the average waiting time for winning a big reward is 8 weeks and 2 days.

Currently, all slot machines from this collection are connected to the progressive jackpot: Summertime, Isis, 5 Reel Drive, Absolootly Mad, and Atlantean Treasures.

The results of Mega Moolah have been included in the Guinness Book more than once. Thus, in 2018, a user from the UK won more than $20 million. In 2020, a new record was set (about €19.4 million).

WowPot is another recognisable series of jackpots with 8 slots supporting it: Wheel of Wishes, Book of Atem, Sisters of Oz, Sherlock and Moriarty, 9 Blazing Diamonds, etc.

The set consists of 4 progressive prize pools:

• WowPot Jackpot (the initial amount of money is €2,000,000);
• Major (€100,000);
• Minor (€50,000);
• Mini (€10,000).

The maximum sum of €17,529,047 was paid out in April 2023. The winner was a fan of Microgaming slots from the United Kingdom.

Branded Gaming System

The Microgaming platform has the following competitive advantages:

1. Multilingual environment. The content is translated into 45 languages.
2. Prestigious licensing. The developer’s solutions are approved in about 30 regions. These are Malta, the UK, Romania, the USA, Gibraltar, Germany, Denmark, Sweden, and many others.
3. Multicurrency. Bets are accepted in about 25 monetary signs.
4. Adherence to responsible gambling principles. Content from Microgaming can be easily adapted to the requirements of the specific country in which operators plan to provide their services. We are talking about such parameters as the duration of spins, time between sessions, frequency of bonuses, etc.
5. User-friendly interface. For beginners, there is a hint system and several rotation modes, including the demo one.

Yggdrasil Gaming

This is a young international market participant.

The company was founded in 2013 by former CEO of NetEnt, Fredrik Elmqvist. He used all his previous experience to establish a successful and profitable business.

The provider interacts with B2B and B2C segments, supplying modern casino content and advanced management systems.

Over the past 9 years, the firm has achieved impressive results:

• more than 180 new releases with an original design and a large selection of features;
• 5 patents for innovative mechanics;
• 3 multi-channel services for the creation of gambling platforms and exclusive content from scratch;
• about 35 themed game campaigns and missions with a big prize fund;
• 19 licences obtained in prestigious jurisdictions.

Advanced Engagement Mechanics

Yggdrasil specialises in the development of slots. The vendor carefully selects themes and the design of each video game. What truly makes the company's products unique is their innovative interaction mechanics.

The GEM solution was introduced in 2020. The brand provides a unique user experience, and a proprietary set of tools helps bring its ideas to life.

GEM includes several game mechanics:

1. Gigablocks. It contains dynamic digital reels. During spins, they overlap each other and form giant 6x6 blocks with an increased number of pay lines. Lucky Neco is the first video slot with this advanced algorithm.
2. Gigarise. All types of entertainment from such a collection initially have a 5x5 panel. As players scroll and the bonus symbols appear, the height of the reels increases. As a result, the game grid reaches a gigantic size of 8x5. Atlantean Gigarise was the first solution of this category.
3. Multimax. This is a patented mechanic. During the additional round, the multiplier starts from x2 and can reach sky-high values (up to x124 and even more). MultiFly is the most popular slot with this feature.
4. Doublemax. This tool doubles the multipliers during every cascading spin, so the users’ winning potential grows rapidly.
5. Splitz. As gamblers spin the digital reels, symbols that determine how many cells the selected icon will be divided into appear on the screen. In just a few rotations, a traditional 5x5 panel can increase several times, bringing huge payouts to casino visitors.

Generous Jackpots

The Joker Millions and Empire Fortune slots include a global mega jackpot. The total amount of the reward reaches €40 million.

The largest prize in the first solution is €7.8 million and in the second one, the record sum is €5.2 million.

Yggdrasil is famous for such products as:

• Holmes and the Stolen Stones;
• Jackpot Raiders;
• Jackpot Express.

Any slot of the provider’s catalogue can be connected to them to attract even more solvent traffic to online casinos.

Recognisable Networking Campaigns

The brand is extremely famous for its seasonal offerings and missions. They are organised both for fans of the Swedish firm and professional streamers. Such events are often united by a common theme: Christmas holidays, top sports matches, etc.

The calling card of these campaigns is a substantial prize fund.

For example, at the beginning of the year, the manufacturer gave away €250,000. From January 6 to January 9, anyone could hit the jackpot in the mission Under the Ygg-mas Tree. It was designed for all players who did not manage to receive gifts for the New Year.

Betsoft Gaming

Last but not least, the British vendor has been working in the market for more than 20 years. At first, they created slot machines for land-based casinos, and in the mid-2000s, the attention was switched to the iGaming sector.

The company specialises in the production of RNG content. These are slots, table and mini-games, as well as video poker with the prestigious GLI and QUINEL certifications. The brand’s catalogue contains about 200 titles. The developer presents 2 or 3 releases per month.

Betsoft boasts a wide audience (more than 500 thousand gamblers), mostly from European countries.

The provider takes a responsible approach to software development. Its solutions are approved in 15 regions, such as the Netherlands, Denmark, Malta, Germany, Sweden, and many others.

Cinematic Content

A distinctive feature of these products is high-quality visualisation. Betsoft creates software with spectacular graphics, creative videos, and catchy storylines. Careful drawing of characters, bright images, and attention to detail make the company’s slots one of the best in the market.

The presentation of each new game is accompanied by attractive promotional materials. These are advertising screensavers, intros, descriptions of key functions, and other options that can cause a genuine interest in players.

Effective Retention Tools

Betsoft Drive is a set of modern engagement features. It contains separate and combined applications for the provider's entire portfolio. Each of the instruments can be customised based on the online casino’s characteristics and the audience’s preferences.

The solution includes 2 main options:

1. Take the Prize. This is a virtual wheel of fortune with cash prizes, personalised bonuses, and jackpot draws. The product has a customisable UX design and includes real-time notifications.
2. Tournament. The tool is presented in the form of an interactive leaderboard. It is updated in real-time, thanks to which users can track their progress and the achievements of other participants. Valuable prizes are awarded for the best results during the day or week. The manufacturer offers different qualification criteria based on which tournaments can be held for VIP players and beginners.

Mobile Gaming

The brand was one of the first to produce slots for portable gadgets.

In 2012, original digital slot machines from the ToGo collection that can be easily launched on iOS and Android were released. These are Lucky Charm & Clovers, Slotfather, Safari Sam, and Three Wishes.

Products are cross-platform thanks to the use of modern programming technologies, such as HTML5, JavaScript, Java, and many others.

The Main Things about Top Vendors

Acquisition of high-quality and secure casino entertainment and systems is the key to the prosperity of any startup.

Key features about the most famous market participants:

• Evolution Gaming is considered an innovator in the field of live content creation. It provides impeccable quality of recording and the most realistic picture that will not leave anyone indifferent. The vendor’s bonus program is one of the most recognisable and effective in the niche.
• Pragmatic Play has the best portfolio of slots in the industry. The brand’s content is legally supplied to about 20 jurisdictions, including many European countries.
• Microgaming is a global manufacturer of casino entertainment. The company made a technological breakthrough and introduced several advanced mechanics. The developer became famous all over the world thanks to Mega Moolah and WowPot proprietary jackpot series.
• Yggdrasil Gaming is a young software vendor with a creative approach and many original ideas. The firm offers slots with recognisable mathematical algorithms and conducts jackpot draws, as well as large-scale online campaigns.
• Betsoft Gaming supplies cinematic content to 19 jurisdictions. Its solutions can be launched on mobile devices and contain effective customer retention tools.

The Rosloto studio is your reliable partner in the iGaming industry. From us, it is possible to order a turnkey online casino, a licensed White Label platform, and other high-quality products.

We also offer the following useful services:

• development of HTML5 slots based on individual sketches;
• payment system installation;
• security software integration;
• business plan writing;
• promotion of iGaming projects, and much more.