The Best Augmented Reality Mobile Games

Digital AR content creates a WOW effect and positively affects the target audience. Along with this, the placement of AR products increases the volume of internet traffic and improves the image performance of the casino. Lastly, this is a great chance to enter the market with a new non-standard product.

Rosloto offers to discuss the main advantages of AR entertainment and get acquainted with popular games for mobile devices.

What Is Augmented Reality?

This is the technology that manages 3D images. The layer modelled by a computer system is taken as a basis. It is then superimposed on the player's real-world image to provide a composite view.

AR is a combination of factual and fictional universes. Thanks to modern IT tools, gamers can watch AR images anywhere and anytime.

The technology makes 3D digital models look like they are part of the real world. This is how AR has its differences with VR (virtual reality), where the user is completely transferred to a fantastic space.

Why Operators Should Invest in AR Games

At the moment, AR entertainment has not yet become a mass phenomenon in the gambling industry. They are inferior to such popular products as online slots, live games and bookmaker bets, bringing 7–9% of the total revenue structure of operators.

Nevertheless, investment in the development, purchase and hosting of AR content is very profitable for iGaming companies.

This promising niche has the following advantages:

1. Attracting paying traffic. AR games are very popular among gadget owners. This is the largest group of online casino clients, which brings good profits to the operators of gambling sites. Therefore, the placement of AR entertainment is an effective method of internet targeting, in which the main actions are aimed at interacting with mobile device owners.
2. Entering the market with a new product. Operators who want to interest the audience should take a closer look at the development of games with AR technology. Creating such content will cost a little more compared to traditional slots. However, the investment will pay off. The main costs are associated with the creation of game mechanics and the implementation of 3D objects for the application's functionality.
3. Great promotional incentives. Placing AR content is an opportunity to communicate with gamblers as part of various marketing activities. Gamification elements and promo tools (mini-rounds, quests) can be integrated into the entertainment structure. Installation is available at the development stage, as well as after the release using specialised applications (for example, Brand detection solutions).
4. Content availability. Unlike VR games (virtual reality-based products), AR entertainment does not involve the use of expensive gadgets (glasses, helmets). All gamers need is a modern iOS or Android smartphone with a good front camera.
5. Growth of recognition of the gambling company. The placement of games with augmented reality will improve the image performance of online casinos. This is a signal to gamers and B2B partners that the operator is involved in modern technologies, ready to invest in innovations and open to new projects.

How Augmented Reality Games Work

To get a high-quality AR image, you need three basic components:

Popular AR Entertainment for Mobile Devices

Right now, you can consider the most popular gaming products that involve this type of technology. Connecting digital content will enhance the recognition of the gambling site and loyalty to the iGaming brand, and improve communication with users.

Pokémon Go

The legendary project from the Niantic studio was released in 2016 and immediately gained a multimillion army of fans. This example of virtual entertainment has popularised AR technology and taken this class of mobile entertainment to the next level.

The essence of the game is quite simple: gamers need to walk a lot in order to collect Pokemon. The augmented environment features Pikachu, Venusaur, Caterpie, Clefairy and other characters from the popular Japanese anime.

Key facts about Pokemon Go:

• Since 2016, the app has been downloaded by 100+ million users. According to this indicator, the game is included in the Guinness Book of Records.
• The game is classified as an adventure genre, but it also has elements of action and puzzles.
• The product features a well-thought-out loyalty program with raids, leaderboards, Pokedex tournaments, Battle League mini-rounds and other exciting tools.

Jurassic World Alive

The project of the Canadian company Ludia is dedicated to the mighty dinosaurs that inhabited the planet thousands of years ago. The prototype for the game was a series of documentaries "Jurassic Park", but in the augmented environment the picture turned out to be even more dynamic.

Gamers will have to explore the real world in search of the DNA of prehistoric animals. After assembling a basic set of elements, it can be turned into a fearsome tyrannosaurus rex or pterodactyl in a virtual laboratory.

Entertainment features:

• downloading the game is free, and traffic is monetised due to the sale of in-game tools and the registration of a VIP subscription;
• the product is focused on active social interaction: you can participate in tournaments and PvP battles (user against user);
• the game was presented in 2018, and in 3+ years gamers have made 10+ million downloads.

Ingress Prime

This futuristic application was introduced in 2012 by Niantic. Initially, the product was positioned as an online multiplayer role-playing game. Over time, elements of AR technologies were added to it, thanks to which the Ingress Prime solution gained millions of fans around the world.

The plot is based on the confrontation between two powerful clans — "Enlightened" and "Resistance". The factions are fighting among themselves for the right to dispose of some intergalactic matter, the properties and purpose of which no one fully knows.

Advantages of AR game:

• 3+ thousand layouts of real places with movement between them using virtual portals;
• good opportunities for communication: you can communicate in a chat, come up with an original strategy for dealing with opponents, and share the results on social media;
• the rating system of points with intermediate draws of prizes.

Angry Birds AR: Isle of Pigs

An updated version of the well-known shooter about angry chicks. The product was developed by the Finnish manufacturer Rovio.

The task of the gambler is to destroy all the fortifications built by pigs with the help of three colourful birds. Entertainment contains 70+ difficulty levels with a variety of layouts (buildings-pigsties) and useful features on each of them.

AR product features:

• great graphics with 360-degree coverage and viewing the picture from different angles;
• multi-level bonus system with loyalty points and achievement tables;
• excellent musical accompaniment for a fun and relaxed leisure.

Ghost Hunters: Slimer AR

A fascinating adventurous saga based on the famous Ghostbusters movie franchise. It is enough to turn on the camera on your smartphone to find out what evil spirits are hiding behind the door. These are ghosts, evil spirits, witches, poltergeists and other villainous creatures. The more mysterious inhabitants a gamer collects, the higher they will advance in the ranking of players.

Key advantages of this type of entertainment:

• dynamic gameplay with many difficulty levels, a rich selection of equipment and weapons;
• excellent visual effects and well-chosen soundtracks;
• a wide range of social interaction tools, including 1v1 competitions and tournament competitions.

The Main Things about Mobile AR Games

Augmented reality entertainment is a popular direction in mobile gambling development, which has been actively used over the past 5 years.

AR technology combines real and virtual worlds. The simulated 3D image is superimposed on the actual image from the front camera, which gives an idea of ​​​​the object.

• Investments in AR content help attract paying traffic to a gambling site, enter the market with a fundamentally new product, diversify advertising incentives, and improve the operator's image performance.
• Playing AR games requires powerful hardware (smartphones and Apple devices with modern processors and sensors) and reliable software. Companies release augmented reality games in the style of action, puzzles, shooters, and geolocation projects.
• The most popular AR products include Jurassic World Alive, Ingress Prime, Angry Birds AR: Isle of Pigs, Pokemon GO, Ghost Hunters: Slimer AR and other solutions.

At Rosloto, you can order to connect AR games. We use security tools to produce innovative 3D environments with impeccable visualisation and high dynamics.

We offer the following services:

• creation of a turnkey online casino;
• integration of a fully functional telegram bot;
• connection of proven payment systems and affiliated services;
• assistance in licensing and marketing promotion of the iGaming project.