Land-Based Casino: Learn the Nuances of Organising a Project
Despite lockdowns and the economic crisis of 2020, the land-based gambling business continues to bring solid profits. Macau casinos, for example, are operating at just 20–30% capacity, but their revenue is already up 6% from early 2021.
Rosloto experts will tell you how to open a new generation land-based casino. We have prepared step-by-step instructions and a list of the most loyal countries for legalising a stationary wagering project.
Business Strategy: Stages of Organising a Gaming Club
Launching a land-based casino business is very different from working in the online segment and requires an in-depth analysis of the market, a detailed study of the legal and financial situation in the region of future work, and a different distribution of investments.
Selecting a Regulator Country
In many respects, the territorial location of the country affects the success of a business. When choosing a region for licensing and opening a stationary casino, you should pay attention to the following aspects:
- political situation;
- availability of tourism infrastructure;
- the tax burden on the commercial market;
- the existence of a legal framework for regulating the gaming industry, etc.
| List of the best countries to launch an offline casino in 2022 | |
| The state pleases with a well-developed tourism sector and a large number of tax breaks for commerce. The resort regions are of particular attraction:
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| The jurisdiction issues permits for all types of gambling entertainment and special certificates for the staff of the institution (from croupiers to security services). In the country, you can open small clubs from 500 square meters. An important nuance: settlements in stationary casinos in the UK are carried out only for cash | |
| Bulgaria | The state has legalised all types of gambling, and both legal entities and individuals who are not residents of the country can engage in wagering commerce. To buy a land-based casino in Bulgaria, a foreign operator must have a capital of 10 million dollars and arrange for local specialists from 500 vacancies |
| Belarus | To organise a gambling business, you need:
The tax rate is calculated based on the number of hardware devices and tables on the first days of the reporting month |
| The price of the licence depends on the minimum wage set at the beginning of the year. The local regulator does not require a one-time investment and distributes the amount in equal parts for an annual payment. The gambling business in Ukraine is closely connected with the hotel and tourism industry: work permits are issued to operators who are ready to take part in the construction of 5-star hotels | |
Room Selection
After choosing a regulator and purchasing a licence, you need to decide on the premises for the gaming hall.
Each of the regulators sets its requirements for gambling objects. For example, to open a casino in the UK, a room of 500 square meters is enough, and in Ukraine, slot machine halls can only work in the territory of hotels with a fund of 150 rooms or more.
Despite the differences in space requirements, there are several common factors specific to each region:
- remoteness from educational and health facilities;
- strict compliance with fire safety standards;
- distance from significant administrative facilities and crowded places (stadiums, museums, shopping centres, etc.);
- the presence of special communications for connecting cash equipment, organising the work of checkpoints and security services.
Purchase of Hardware and Software
When buying equipment, you should pay attention to the following aspects:
- Design of hardware devices. It can be compact models with portrait-oriented screens for small halls, cutting-edge solutions with curved frameless screens, multi-component equipment with additional screens for advertising broadcasts, ergonomic seats, etc.
- Machine equipment. In our catalogue, there are models with two or more screens from 20 inches, vending machines with interactive touch panels, a line of devices with built-in lighting and stereo sound, and more.
- Technical components for financial calculations. Slot machines can be equipped with bill acceptors, ticket printers, and slots for accepting coins. Models with built-in card readers that allow non-cash transactions are gaining more and more popularity.
- Equipment safety. In addition to software to protect user data and control the integrity of the game, machines must be equipped with special elements of external protection (for example, shock-resistant cases and additional metal inserts in the bill acceptor area).
Most manufacturers supply equipment with pre-built programs and game content. But there is also specialised software for upgrading hardware devices on the market.
The land-based casino software can be divided into three segments:
- Game content. A modern machine can be equipped with 50–100 positions, and these will be not only slots but also bingo, arcades, quests, cards, etc.
- Administrative services. The control program allows you to be in charge of a gaming network of 30–60 pieces of equipment. Moreover, hardware devices can be placed both on the territory of one facility and in a network of clubs.
- Payment software. Multicomponent financial modules for making calculations of any format. The system can be used for cash payments through the cash desk, acceptance of rates in self-service terminals, etc.
Selection and Training of Personnel
The profitability of the project not least depends on the professionalism and qualifications of staff members.
For the full-fledged operation of a gambling establishment, you will need:
- administrators;
- trained dealers and croupiers;
- pit bosses;
- accountants and other financial professionals;
- technical workers;
- security service;
- marketers;
- a staff of lawyers.
Development and Maintenance of a Marketing Program
A land-based casino, like any other business, needs well-thought-out advertising. Moreover, the operator needs to remember that the promotion of a stationary club is very different from working in the online segment.
Owners of land-based slot machines often face such problems as bans on promotion in media networks, territorial restrictions on advertising campaigns, etc.
For example, the Ukrainian regulator prohibits gaming operators from using sign boards over two meters high and from mentioning the words “casino”, “gambling”, etc. in the name and advertising of the institution.
Contact Rosloto managers. Our experts will tell you in detail about the nuances of running a competent campaign and develop a special case for your project.
The Main Things about Opening a Casino in 2022
Working in the offline segment is fundamentally different from digital commerce. Despite the nuances of legal regulation, land-based casinos are considered one of the most promising types of business.
The main stages of launching a stationary gaming club:
- The choice of the regulating country. Rosloto will help you open a business in Georgia, Ukraine, Belarus and other European countries. We will choose the best option and provide full support at all stages of cooperation.
- Room selection. The type of object depends on the legal regulations in the chosen region. For example, in Ukraine, to launch a casino, one will have to invest in the construction of a hotel with 150+ rooms.
- Purchase of equipment. The Rosloto catalogue contains the latest generation of hardware devices: machines with curved frameless screens, models with multiple monitors, a series of slots with mixed controls (sensors and electromechanical keys), etc.
- Business promotion. Despite several restrictions in casino advertising, we will help you develop an effective strategy with a 12-month payback guarantee.
You can learn more about how to organise a profitable land-based gambling business from our specialists. Just leave a request on the website and specify a convenient time for feedback.
A complete set of solutions for working in the offline segment is available:
- multi-game rooms;
- machines from industry flagships;
- self-service terminals;
- furniture;
- cash desks;
- security systems and more.
Applications are accepted around the clock.
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