How Much Online Casinos Earn: an Expert Answer

Owners of gambling businesses receive money that their visitors lose but this is a rather generalised description of the scheme. The earnings of entrepreneurs depend on a huge number of factors. Not only income is important but also expenses.

Rosloto experts will tell you more about the financial possibilities and potential of online casinos. Also, our professionals can help you create a profitable iGaming business.

Essential Costs in the Niche

Let us consider the items that require some money:

• taxes;
• salaries to employees;
• site optimisation;
• hosting, domain name, and servers;
• new managerial software and games;
• licence fees;
• advertising;
• SEO promotion;
• accounting, and much more.

This list can be continued depending on the size of the casino and its turnover. In this case, we have described the main cost items of an iGaming platform. For land-based establishments, the picture is almost the same, except that the maintenance of the building will be added. The amount of funds that go to the salaries of staff will increase as well.

The biggest expense items are advertising and taxes. Some entrepreneurs claim that 70% of their income is reinvested in promotion to make sure that casinos are popular and attract more clients.

How the Owners of Gambling Projects Earn

Let us consider the steps that the money takes while going from players to the operator’s pocket:

1. When users land on the site, they can launch the game's demo version and enjoy the free rounds, but visitors will want to win real prizes sooner or later. Then punters will register on the resource, create an account, and enter the necessary data.
2. Next, people make deposits. There is a personal account on the gaming site that gamblers manage while playing. They can withdraw funds from it to place bets in slots or card entertainment, and winnings are also credited to it.
3. For example, the user has chosen video poker. Joining the table, he makes a bid of any arbitrary amount (unless otherwise stated in the rules of the casino). The money is withdrawn from the account and remains in the game’s bank. When the round ends, the player receives a prize or loses the bet.
4. If the user is lucky and manages to win several times in a row, funds accumulate in his balance and can be withdrawn to the bank account whenever the punter wishes.
5. If a gambler loses money or part of them, after the end of the round, the wager goes from the pot to the general casino’s financial pool. The income will be included in the tax declaration and, possibly, reinvested in advertising.
6. According to the results of the week, month, or quarter, casino owners evaluate the profit and losses, make the necessary payments, and can use the remaining amount of money. There is also the reserve fund, which must always correspond to the sum prescribed by the regulator or the charter of the gambling establishment itself.

This information shows that the potential revenue of entrepreneurs, regardless of the location of their business (as a land-based club or an online platform), depends directly on attendance. The more people, the more bets, and the more funds flow from the gamblers' pockets to the casino’s account.

Therefore, it makes sense to invest in powerful promotion and good advertising and try to stand out among competitors. The Rosloto studio can perform such tasks quickly and at a reasonable price.

Casino Affiliate Programs

One of the most effective tools for driving traffic to gaming portals, the so-called partner campaigns, assumes that the platform will pay for each player that was brought to it. Sometimes, the amount of remuneration depends on how much the user transferred to the company’s account or how much he lost.

The essence of affiliate programs is that the casino can place its advertisements on resources of a similar theme. These can be blogs about games, reviews of new slot machines, etc. A webmaster who placed an ad and thus attracted people to a gambling portal can count on a reward.

This is a popular way to increase traffic in online casinos but the fact is that no matter how much the user loses, advertising costs are already included in this amount. Therefore, all the money lost on the site cannot be considered income. However, there is no need to worry if marketing tools and processes take up to 70% of the profit — this is normal. Just keep growing to gain a solid result.

The Main Things about the Revenues of iGaming Projects

The Rosloto aggregator has vast experience working in the industry and is aware of all the latest trends. Our specialists will help you establish a profitable business and resolve any legal and technical issues.

From us, you can also order the following useful services:

• creation of exclusive HTML5 games;
• development of a turnkey casino system;
• promotion of already implemented projects, and much more.

For all questions, feel free to contact our managers.