Female Casino Audience: How Operators Choose iGaming Content

It is generally accepted that men gamble more often but in the last 5 years, the gender gap has been rapidly declining. Today, to remain competitive, operators should offer high-quality content for female clients.

Global Portrait of the Female Player

Women in online casino

46%

in Australia

42%

in the UK

Around 40%

in the US

56%

of the female audience is in the 45-64 age group

8%

annual growth in female players aged 35+

Gaming Habits of Women

Average deposit for women

$91

Average deposit for men

$130

Lifetime losses

$3 600

Lifetime losses

$5 000

VS

60%

of women play on PCs

34%

of women use mobile devices

40%

of women view slot spinning as a regular pastime

15%

of women are high rollers, earning 30-40% more in high-risk bets compared to men

What Women Look for in a Casino

prefer a user-friendly app or website

value a diverse library of games

are attracted by appealing bonus programs

look for additional gaming formats

Female Gaming Preferences

Low-volatility slots (fruit themes, myths, animals)

Jackpot slots with progressive systems

Preference for colourful designs and demo versions

Social Games and Casinos

70%

of bingo players are women

Over 50%

of social casino visitors are women

Experts of the Rosloto studio will tell you what kind of entertainment girls like, and how they place bets.

Global Portrait of a Female Player

Today, such users represent a large share of casino platform visitors. They actively make bids and bring good profits to entrepreneurs.

Gender Differences Among the Target Audience

The ratio between female and male gamers varies depending on the country. Thus, in the UK, 42% of users are women. In the USA, this figure is close to 40%, and in Australia it is 46%. A common trend observed in all jurisdictions is a gradual reduction of the gap between the weaker and stronger genders.

The National Gambling Commission provides the following statistics:

• annual increase in female players in the 35+ category is 8%;
• the share of women clients in the age group of 45–64 is 56%.

Almost 60% of the audience bet via desktop PCs, while only 34% prefer mobile devices. This difference is explained by age peculiarities. The vast majority of casino visitors in the 50+ category are women. They are not so familiar with newfangled gadgets and prefer playing on computers.

The average deposit in online casinos is $91 for women and $130 for men.

Male customers are more passionate and often take risks. Female users, on the contrary, show maximum caution. Thanks to this, they lose $3,600 in casinos in the entire LTV, while the indicator for the other category of clients is $5,000.

Habits and Motivation

According to YouGov UK research:

• 40% of women agreed that spinning reels in slots is typical entertainment;
• 27% of respondents stated that they like to fantasise about winning;
• 18% of girls confirmed that playing on gaming sites is a way to pass the time;
• 15% explained their interest in betting by the desire to gain experience.

When choosing an online casino, female clients pay attention to the following nuances:

• easy-to-use mobile application or a gaming website (35%);
• universal product range (23%);
• attractive bonus program (20%);
• additional entertainment, such as betting on sports/cyber competitions, live casinos, and social games, (17%);
• reviews, recommendations from friends, and acquaintances (5%).

The BetFury resource collected information about genders on social networks. The study showed that the female audience prefers TikTok (28%) and Twitter (32.09%). Most girls access online casinos from these platforms via verified accounts.

How Ladies Places Bids

Let us consider the peculiarities of women's behaviour during the gameplay:

1. Perseverance. Such users carefully study the instructions and rules of slot machines. They always test their strength by launching a demo mode before risking real money. Many of them demonstrate high results during tournaments, including due to keeping a cool head.
2. Patience. On average, girls spend twice as much time in online casinos than 92% of men. Female customers spin the reels slower but more effectively.
3. Economy. Women always start playing with a minimum bet and increase it as the rounds pass. Besides, they rarely take risks (compared to men) and always assess their chances of winning prizes realistically. Thanks to this approach, such gamblers lose much less money but at the same time, they remain the company’s clients longer.
4. Goals. The main motivator for male customers is 100% victory. Ladies bet for pleasure, positive emotions, and stress relief. Girls are satisfied with just an additional incentive.

The UK Gambling Commission found out that men are 7 times more likely to suffer from ludomania. They view online casinos as a source of income and competition, so they continue to place bets even after a series of failures. Women play for a long time, make small deposits, and enjoy their visits to the website.

Despite the sober and cautious approach, almost 15% of the female audience is high rollers. They have an aggressive but well-thought-out and methodical style. A balanced approach pays off. Girls receive 30–40% more income compared to guys.

Gaming Preferences: What Content to Install

Women do not have any favourite genres that prevail over other types of entertainment. They are interested in all kinds of solutions, from classic lotteries to popular live content.

Digital Slots

Casino visitors in this category are much more likely to choose low-volatility slots. At first, they always place minimum bids and then, as the rounds pass, the cost of the spins increases as well.

Among such products, the following options are considered the most popular:

• fruit-themed games;
• slot machines about animals;
• solutions based on myths and fairy tales;
• oriental entertainment.

Ladies respond equally well to games of different themes. The plot often goes to the background, giving way to convenient navigation and interesting functionality. Women love to study the rules, try bonus options, and launch additional rounds.

A mandatory criterion when choosing slots is support for a demo version. Girls are happy to test the rotation of digital reels for conditional loans before placing real money.

Such users willingly make deposits in solutions that include jackpots (the progressive ones are the most in demand). According to surveys, they experience a slight thrill from the opportunity to receive huge prizes.

Colourful design is what distinguishes girls’ favourite slots from other market offers. Women like bright designs, flashes, animation, and other special effects.

Cards and Roulette

Men usually prefer the following board entertainment:

• blackjack;
• baccarat;
• poker, etc.

Guys love competition and an opportunity to apply different betting strategies. It is much easier to do this in card games. Not everything depends on luck here, and with the right approach, people can successfully use algorithms to win prizes.

Roulette is enjoyed by both male and female audiences. The entertainment combines the element of chance and the mathematical probability of a ball bouncing. The combination of pure luck and a clear plan is universal in terms of gender preferences.

The majority of live casino fans are women. They do not always get involved in the gameplay as quickly as men. They like to watch what is going on in a spectator mode, follow the actions of their opponents, and enjoy the authentic atmosphere.

Numbers Games

Usually, lottery, bingo, and keno enthusiasts are girls. They choose products with an instant determination of the winner.

According to the UK Gambling Commission, 70% of bingo players are female clients. They like to place bids in both online and land-based locations. Such solutions are preferred by the 50+ category of users. That is why every fourth pensioner in Britain is an active lotto and keno player.

Social Entertainment

More than half of visitors to platforms that provide solutions of this type are women. They place bets in virtual establishments to have fun, make new acquaintances, and distract from problems.

Social casinos are becoming popular with female users. For them, passion and the desire to win are less important than other, stronger emotions.

The Main Things about Entertainment for Women Gamblers

They are regular customers of casino platforms and mobile betting applications.

Aspects that operators need to take into account:

• Ladies often prefer low-volatility slots. They play more cautiously, spin the reels to the micro limits, and always try the demo mode before playing for real money.
• Bingo, keno, and lotteries are the second most popular category of iGaming products. Girls are also more likely to place bids on live portals and men are more interested in social resources.
• Women are characterised by perseverance, patience, economy, and the ability to set realistic goals. They rarely show aggression during the sessions and are less susceptible to ludomania than guys.

From the Rosloto studio, you can order a universal online casino that will be of interest to users of both genders.

We also offer the following services:

• writing a business plan;
• development of HTML5 slots;
• integration of payment systems;
• security software installation;
• purchase and rental of games;
• consultancy, and much more.